MacBook Air: Blood

Paper thin.

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Director: Mark Lewis
Art Director: Sherif Mokbel
Photographer: Graham Tooby
Copywriter: Wilton Ackeer

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morse's picture
15439 pencils

It's good. But I doubt this is official from Apple.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sherifmokbel's picture
9 pencils

This Ad is genuine.
Released in several publications across the UAE. Officially assigned and approved by Apple Middle East and North Africa.

rebelscum's picture
2114 pencils

I guess "Razor Thin" was just too obvious huh


I have thousands of pencils and $1.50 so I'm off to Starbucks

mandark_123's picture
3017 pencils

paper cut ;)

bobby666's picture
1460 pencils

nothing great. done to death.

krzysmanik's picture
11 pencils

Yeah, right. Cuz every ultra thin laptop has done it so far.

bad astronaut's picture
bad astronaut
544 pencils


I've come to conclusion....people who say "done" on this site are all Art Institute students.

Brainsugar's picture
1580 pencils

Surely not official...

the_lizard_king's picture
1259 pencils

Actually writing paper thin in the copy n showing the blood kinda doesn't blend well together.

And then GOD said...
Let there be creativity!!!

Creative Criminals's picture
Creative Criminals
54 pencils

I also have doubts this is an official campaign by Apple but I like the idea.

Yanay's picture
60 pencils

A great product and a great brief... I would expect a better idea....

munirgee's picture
454 pencils

Nice Ad !

Monkey1979's picture
56 pencils

I think the idea is solid, and well executed, neato

silvi's picture
4172 pencils

Very subtle.

CopyRight's picture
715 pencils

and flies ??

satrianee's picture
3748 pencils

floats maybe...

vasskliss's picture
36 pencils

Nice and simple.

rolling.stone's picture
2740 pencils

pretty subtle, nice

although seems inspired from link given by


~ Quite obviously, I have gathered no moss ! ~

satrianee's picture
3748 pencils

apple said "thinovation" for this beautiful, amazing, lovely thing.

it's a product which only a photo would do enuff. And those who says "done".. how come? even if it was done before, this is the real one.
(yup, an apple fangirl has spoken)

Migzter13's picture
973 pencils

Recycled as hell

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

sold's picture
3219 pencils

this is nothing.
there is no idea here.

bad astronaut's picture
bad astronaut
544 pencils

"so thin it can give you a paper cut," if that's not an idea then you shouldn't say anything. Usually the dumbest people in advertising are the consumers but it seems like people in creative aren't much different. I can understand if you said it's not original, but to say there is "no idea" is dumb.

Graphico's picture
13 pencils

well said!

Coming's picture
2 pencils

you know I realised sth, when a person says an ad is bad, the following few comments will say the samething, when one says it's good, the others follow...
so I wonder if they've really thought about what they've seen here.

angieraj's picture
428 pencils

Subtle Brilliance! Love it

Cognito Ergo Sum

sunilcreates's picture
166 pencils

this not the brand image of Mac.

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