MacBook Air: Blood
Paper thin.
Advertising Agency: Lowe Mena, Dubai, UAE
Creative Director: Mark Lewis
Art Director: Sherif Mokbel
Photographer: Graham Tooby
Copywriter: Wilton Ackeer
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Recommend us on Google
26 Comments
It's good. But I doubt this is official from Apple.
What hath God wrought
This Ad is genuine.
Released in several publications across the UAE. Officially assigned and approved by Apple Middle East and North Africa.
Sherif Mokbel
Art Director
I guess "Razor Thin" was just too obvious huh
____________________________________________________________
I have thousands of pencils and $1.50 so I'm off to Starbucks
paper cut ;)
Reminds me of: http://www.adpunch.org/images/motorazr-dg_25.jpg
http://jackmancer.com/
http://twitter.com/jackmancer/
nothing great. done to death.
Yeah, right. Cuz every ultra thin laptop has done it so far.
hahaha.
I've come to conclusion....people who say "done" on this site are all Art Institute students.
Surely not official...
Actually writing paper thin in the copy n showing the blood kinda doesn't blend well together.
And then GOD said...
Let there be creativity!!!
I also have doubts this is an official campaign by Apple but I like the idea.
http://www.creativecriminals.com
A great product and a great brief... I would expect a better idea....
Nice Ad !
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
I think the idea is solid, and well executed, neato
Very subtle.
and flies ??
24/7 Instant Human Translation:
http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84
floats maybe...
Nice and simple.
pretty subtle, nice
although seems inspired from link given by www.jackmancer.com
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
apple said "thinovation" for this beautiful, amazing, lovely thing.
it's a product which only a photo would do enuff. And those who says "done".. how come? even if it was done before, this is the real one.
(yup, an apple fangirl has spoken)
Recycled as hell
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
this is nothing.
there is no idea here.
zero!
"so thin it can give you a paper cut," if that's not an idea then you shouldn't say anything. Usually the dumbest people in advertising are the consumers but it seems like people in creative aren't much different. I can understand if you said it's not original, but to say there is "no idea" is dumb.
well said!
you know I realised sth, when a person says an ad is bad, the following few comments will say the samething, when one says it's good, the others follow...
so I wonder if they've really thought about what they've seen here.
Subtle Brilliance! Love it
Cognito Ergo Sum