Ads of the World a mediabistro site

MacBook Air: Blood

MacBook Air: Blood
Your rating: None Average: 5.6 (47 votes)

Paper thin.

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Director: Mark Lewis
Art Director: Sherif Mokbel
Photographer: Graham Tooby
Copywriter: Wilton Ackeer

Comments

morse's picture 1787 pencils
7

It's good. But I doubt this is official from Apple.

sherifmokbel's picture 9 pencils

This Ad is genuine.
Released in several publications across the UAE. Officially assigned and approved by Apple Middle East and North Africa.

Sherif Mokbel
Art Director

rebelscum's picture 1989 pencils

I guess "Razor Thin" was just too obvious huh

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

mandark_123's picture 906 pencils

paper cut ;)

www.jackmancer.com's picture 1839 pencils
Dzsoi's picture 5234 pencils

Yep, and there the product is not bloody at least.

bobby666's picture 436 pencils

nothing great. done to death.

krzysmanik's picture 11 pencils

Yeah, right. Cuz every ultra thin laptop has done it so far.

bad astronaut's picture 284 pencils

hahaha.

I've come to conclusion....people who say "done" on this site are all Art Institute students.

Dzsoi's picture 5234 pencils

I've come to a conclusion... ppl who make stupid generalizations have a 2-word nickname. Just kidding :>

bad astronaut's picture 284 pencils

no you're not!!!

Brainsugar's picture 1054 pencils

Surely not official...

the_lizard_king's picture 142 pencils

Actually writing paper thin in the copy n showing the blood kinda doesn't blend well together.

And then GOD said...
Let there be creativity!!!

Creative Criminals's picture 49 pencils
10

I also have doubts this is an official campaign by Apple but I like the idea.

http://www.creativecriminals.com

Yanay's picture 60 pencils

A great product and a great brief... I would expect a better idea....

munirgee's picture 460 pencils
Monkey1979's picture 56 pencils

I think the idea is solid, and well executed, neato

silvi's picture 2990 pencils

Very subtle.

CopyRight's picture 530 pencils
satrianee's picture 2343 pencils

floats maybe...

vasskliss's picture 4 pencils

Nice and simple.

rolling.stone's picture 2120 pencils

pretty subtle, nice

although seems inspired from link given by www.jackmancer.com

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

satrianee's picture 2343 pencils
8

apple said "thinovation" for this beautiful, amazing, lovely thing.

it's a product which only a photo would do enuff. And those who says "done".. how come? even if it was done before, this is the real one.
(yup, an apple fangirl has spoken)

Migzter13's picture 692 pencils

Recycled as hell

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

sold's picture 2539 pencils

this is nothing.
there is no idea here.
zero!

bad astronaut's picture 284 pencils

"so thin it can give you a paper cut," if that's not an idea then you shouldn't say anything. Usually the dumbest people in advertising are the consumers but it seems like people in creative aren't much different. I can understand if you said it's not original, but to say there is "no idea" is dumb.

Graphico's picture 13 pencils

well said!

Coming's picture 2 pencils

you know I realised sth, when a person says an ad is bad, the following few comments will say the samething, when one says it's good, the others follow...
so I wonder if they've really thought about what they've seen here.

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos

Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business. watch a preview

On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!

stocklogos.com logoawards.mediabistro.com