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Comments (7)

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Highest Rated

luke87's picture
luke87
Activity Score 10

The product is eye shadow, so the models are photographed in shadow. It's not a particularly interesting idea, but still a pretty clear one.

damnson's picture
damnson
Activity Score 11517

Why is this even here?

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 45906

it is for a major cosmetics line.

morse's picture
morse
Activity Score 17548

What's the idea?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luke87's picture
luke87
Activity Score 10

The product is eye shadow, so the models are photographed in shadow. It's not a particularly interesting idea, but still a pretty clear one.

luke87's picture
luke87
Activity Score 10

People are going to hate on this for its lack of concept, but in all of them the copy is perfectly written. For me that's good enough, and it's not like you need much more to sell makeup than a photo of a beautiful woman. People buy makeup because they want to look like a model, so makeup ads use models/celebrities. Hard to argue against that.

your mom's picture
your mom
Activity Score 737

if a could give 0 stars to this i would.

Don't argue with your mom!

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

Boring... oh so boring

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