MAC cosmetics: Mineralize, 3

Advertising Agency: Y&R, UK
Executive Creative Director: Neel Majumder
Actor: Irina Kulikova
Photographer: Miles Aldridge

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6 comments

damnson's picture
damnson
3823 pencils

Why is this even here?

kleenex's picture
kleenex
26822 pencils

it is for a major cosmetics line.

morse's picture
morse
15590 pencils

What's the idea?

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luke87's picture
luke87
10 pencils

The product is eye shadow, so the models are photographed in shadow. It's not a particularly interesting idea, but still a pretty clear one.

luke87's picture
luke87
10 pencils

People are going to hate on this for its lack of concept, but in all of them the copy is perfectly written. For me that's good enough, and it's not like you need much more to sell makeup than a photo of a beautiful woman. People buy makeup because they want to look like a model, so makeup ads use models/celebrities. Hard to argue against that.

your mom's picture
your mom
601 pencils

if a could give 0 stars to this i would.

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