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Bike

Agency: 
Published/Aired: 
July 2011
Description: 

Advertising Agency: Clemenger BBDO Adelaide, Australia

Print advertisment created by BBDO, Australia for MAC, within the category: Public Interest, NGO.

Lose your licence and you're screwed.

Creative Directors: Greg Knagge, Geoff Robertson
Creatives: Amy Weston, Dave Lawson, Matt O'Grady
Account Director: Erik de Roos
Photographer: Andres Bommert
Retoucher: James Lucas
Producer: Grant Navin
Agency Producer: Michelle Treloar
Colour Manager: Paul Munzberg

Comments (13)

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Highest Rated

Lazarus's picture
Lazarus
Activity Score 1536

Pretty simple, but kinda boring.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Cute campaign.
This poster nails it best for me.

The Jobless Writer
Will Think for Salary

morse's picture
morse
Activity Score 17775

Very nice typography. Although I think riding a bike is the smart choice!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
ace85le
Activity Score 3935

Love it. Witty and fresh perspective.

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shaun1800's picture
shaun1800
Activity Score 293

I wouldn't say the concept is anything amazing but it's obviously very campaignable and the executions are fun.

Troll's picture
Troll
Activity Score 674

Nice execution and I think the strategy isn't a bad one considering this seems to be aimed at young drivers, who dread not having a car more than death.

dean viii's picture
dean viii
Activity Score 1686

States an obvious point. Executions could have been funnier.

andylefty's picture
andylefty
Activity Score 4535

Love the type.
Concept and line are similar to M&C Saatchi London's.

kleenex's picture
kleenex
Activity Score 47675

The whole campaign works for me.

Tommy G.'s picture
Tommy G.
Activity Score 897

straight to the point. Which men wouldn't care with a pretty lady behind.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I love it! Great insight - I think it ideally suits the target group.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Wait... it's not cool to take your girlfriend to prom on a bicycle? Dang...

But seriously, well-made ad that get's the point across and is humorous.

Truemeow's picture
Truemeow
Activity Score 23

Concept is fun but the execution is not.

Lazarus's picture
Lazarus
Activity Score 1536

Pretty simple, but kinda boring.

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