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M&M's: Swimming pool
Kids with dog playing frisbee in the park with city skyline on the background. [10000-1]
m&m's — Part of any moment
Advertising Agency: TiempoBBDO, Madrid, Spain
Comments
I feel like there are two concepts colliding with this piece:
1) M&Ms as the halftoned "ink" in a picture (lots of possibilities with that concept)
2) M&Ms being a part of the happy moments in our lives
I like BOTH of these ideas. I don't feel that they are working particularly well together here though. We are zoomed in so far that I can't really see the picture, I can only read a little description of it. This doesn't make me "feel" the emotion of the moment that the M&Ms are part of.
Jeff
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TopCreatives, the premier online community for creative pros.
I prefer the other one as an execution, but I like the thinking behind these.
can somebody explain, i just dont get these...
Ivan, I think you inter-change the name of this ad,
its title is "Friends in the pool paying cards in sunny summer day"
As you can realize, there is a pool, grass, a Spanish gambling cards.
Already done in Spain by the way. (Two times)
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Grass is always green in the other side.
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