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Nietzsche

Agency: 
Published/Aired: 
August 2010
Description: 

Awaken the genius within.

Advertising Agency: Publicis Bold, İstanbul, Turkey
Creative Director: Sami Basut
Art Director: Gürkan Bayındır
Copywriter: Caner Gözübüyükoğulları
Photographer: Bahadır Tanrıöver
Retouch: Gökhan Altuniğne, Faruk Yurdakul

Comments (25)

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Highest Rated

Guest's picture
Guest

good one! a very nice photography and idea!

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

That's one big ear.

Guest's picture
Guest

it looks so forced!
nice visual thogh...

cryingmouse's picture
cryingmouse
Activity Score 49

the child seems tried

tirthomitro's picture
tirthomitro
Activity Score 2758

Ivan,
looks like your selection committee for the archive page is biased towards art direction - the better the art, the better the idea... is it?
and great idea but a little low quality of art is not acceptable.
that's so unfair...
is it not.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

I think its a trend prevalent in world advertising today. The BBs, and the DOs, are not be found, neither are posers at least. Lack of books, lack of reading, lack of original thoughts, lack of writers, lack of concept in advertising.

royschellekens's picture
royschellekens
Activity Score 390

Your reply brings me to raise a question: What's better? A big idea with a minor execution? Or the other way around?

http://twitter.com/royschellekens

Hate advertising? Make better ads.

aji pam's picture
aji pam
Activity Score 94

yawn... -_-

Guest's picture
Guest

"bununla kesin ödül alırız" diye düşünüp yapmış arkadaşlar. çocuk neden acı çeker gibi duruyor? her yönden zayıf ve zorlama....

TommyO's picture
TommyO
Activity Score 1866

Looks familiar somehow.

Guest's picture
Guest

yup, especially for the ears

Guest's picture
Guest

just a nice picture

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Photography: 10/10
Concept: 5/10

silvi's picture
silvi
Activity Score 4172

COncept? There´s no concept here

Guest's picture
Guest

yeah, just a nice picture for the photo album, no idea no concept. maybe in devian art would be better located

rurorjuror's picture
rurorjuror
Activity Score 745

good photo, bur why surroundings are so old? it's a part if the concept?

rurorjuror's picture
rurorjuror
Activity Score 745

good photo, bur why surroundings are so old? it's a part if the concept?

Billoughsby's picture
Billoughsby
Activity Score 5144

A kid reading a "great book"; an old pro-bono shaggy dog polished until it gleams.

For once, I'm forced to go along with the "no concept, no idea" critics.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dollypoppin's picture
dollypoppin
Activity Score 1423

Looks like they're just trying to make the boy look old or old-fashioned, not genius.

---------
"Nihil sub sole novum"

cef's picture
cef
Activity Score 547

What a ghost ad!

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Genii don't read Nietzsche, they read Thales and Anonymous.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Robwanali's picture
Robwanali
Activity Score 130

I think tirthomitro has a valid point and question Ivan. Ideas vs art direction.

royschellekens's picture
royschellekens
Activity Score 390

I think they've chosen the wrong strategy. As a parent i wish to see my kids having fun, getting themselves dirty. Not reading a dull book in an even more dull room. Bring the word genius back to the perception of a child. That would make it better. But that's only my humble opinion.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

I like it, thasit !

Guest's picture
Guest

Really nice work

Guest's picture
Guest

good one! a very nice photography and idea!

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