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M.M.Mukhi & Sons: Starburst

M.M.Mukhi & Sons: Starburst
Your rating: None Average: 5.1 (11 votes)

We're giving reductions on all award annuals.

This ad references the Cannes winning IKEA ad.

Agency: LOWE, India
Creative Director: Priti Nair, Brijesh Jacob
Art director: Hemant Chonkar
Copywriter: Brijesh Jacob

18 Comments

MarkChan's picture 18 pencils

err....Okay~

guiding light's picture 38 pencils

if you create an ad that no indian will understand mm mukhi and sons will become mm dukhi and sons.

popdistortion's picture 1612 pencils
Mo's picture 648 pencils

Okz....

Boony wants a beer's picture 380 pencils

Haha. A parady on a parody. Well I see the amusing side at least.

ChuckNorris's picture 836 pencils

what is it for?

squirrely's picture 316 pencils

Smart. Maybe too smart.

fifthbullet's picture 188 pencils

bad taste... the visual look bad.

criticize is way easier than create. use more brain.

Desi's picture 1052 pencils

First I thought this was an ad for a jewellary shop.

darling's picture 8 pencils

i hope as hell u aint the one who decides on ads in your place.

Boony wants a beer's picture 380 pencils

Have you guys actually seen the Ikea one?

http://adsoftheworld.com/media/print/ikea_sale_on_sale

Check it out and this will make perfect sense...well at least it should. Judging by some of the comments around here, I'm not so sure.

Skor's picture 210 pencils

It makes perfect sense...

except for the fact that IKEA does not exist in India.

So if the ad is for the ad community, maybe..

if it is a real ad..... It cant be a read ad.. or is it???

darling's picture 8 pencils

why does Ikea have to exist in India for this ad to make sense?

am sure they'd still sell award anuualz down there tho! or wont't they?

if they don't then we have a problem.

having said that, am dead sure this ad is for the ad community and not a real ad.
but aren't most of the ads on this site from the same family???

my verdict on this one... cheeky... very cheeky (read clever/smart) and i like it...

squirrely's picture 316 pencils

Thanks for showing us that. Before I realized it was an Ikea ad I was reading way too much into it.

thecopyshop's picture 26 pencils

k that way. now I got it

(Ideas)n

Global Cheese's picture 80 pencils

CRAP!

Global Cheese

swarupmc's picture 4 pencils

what does it signifies? looks like a teaser

PP's picture 66 pencils

cool.

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