m4marry.com: mehndi

Malayalee's own matrimonial portal.

M4marry.com is an online portal that caters specifically to the Malayalee, a person hailing from the state of Kerala in India. For most communities, mehndi is an integral part of wedding ceremonies and most have a special mehndi ceremony. In popular culture, a newly wed bride is recognized by the mehndi that covers her hands and feet.

Advertising Agency: Mudra Advertising, Kochi, India
Art Director: Jestin Mathew
Copywriter: Dannilla Correya
Illustrator: Nadiya K C
Published: November 2008

34 comments

ManojMaani.com's picture
ManojMaani.com
121 pencils

Nice Idea! Nice Art! congrats!

Guest's picture
Guest

very nice!

Mukesh's picture
Mukesh
202 pencils

Mehndi ceremony takes place in all the castes. whats so significant about Mehndi and Malyalee's?

Mukesh Lekhwani

Guest's picture
Guest

great work

TRICKY's picture
TRICKY
3950 pencils

first idea !!!!! look deeper

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Since when do mallu weddings involve mehndi!

Guest's picture
Guest

I like the 3rd comment instead of work

Guest's picture
Guest

Nice

STRTLRS's picture
STRTLRS
1607 pencils

...and we're back. To 1997 that is.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest's picture
Guest
sakibafridi's picture
sakibafridi
167 pencils

Bohot khoob.

Sakib Afridi
Associate Creative Director
Merkley + Partners
New York

http://www.sakibafridi.com

tridipnandi's picture
tridipnandi
220 pencils

we want comments... not designations.... sorry.

Guest's picture
Guest

what is the idea here. for one thing wearing mehandi for marriage was never part of the malayalee marriage tradition. only muslims of kerala wear mehandi on the occassion of their marriages. mehandi and the mehandi ceremony is a typical north indian tradition, which is mimicked by a few upper class malayalees. and if a girl is already wearing mehandi, that means her marriage is already fixed. what is she doing then by browsing a portal that offering ideal matches, when she has already found one for her. is it that this portal give all would be brides second thoughts???

Tina Dev's picture
Tina Dev
60 pencils

inat

Thank you. You have aired my thoughts.

Tina Dev's picture
Tina Dev
60 pencils

inat

Thank you. You have aired my thoughts.

Hence not 'Malayalees own'.
How it got approved ?

Guest's picture
Guest

Very predictable stuff

Guest's picture
Guest

Ah that old pixel hand chest nut...

dthlb72's picture
dthlb72
545 pencils

Good!

Guest's picture
Guest

good

Guest's picture
Guest

good concept but mehndi (hina) in mallu weeding science when.

Guest's picture
Guest

Who applies Mehndi on BACKSIDE of palm????????

Guest's picture
Guest

WHAT'S THE GREAT IDEA BEHIND IT?..... NOTHING NEW.... IN COCHIN MUDARA IT MAY B A AMAZING WORK:)

Guest's picture
Guest

from one guest to another....we're not here to talk about cochin mudra, we're here to talk about work! so don't get into cochin mudra crap dude, if you dont have anything to say, just cock up!

Guest's picture
Guest

At last one nice ad from cochin, thanks guys

i am zero's picture
i am zero
142 pencils

mehendi is good, but GOLD EWELLERY could make it better..

pashya is zero

Guest's picture
Guest

MALISIMOOOOOOO

Guest's picture
Guest

simple and nice...good work

Guest's picture
Guest

Awsome add

Guest's picture
Guest

Precise campaign - the most accurately targeted.

Nice work.

Ani

LEO_CREATOR's picture
LEO_CREATOR
51 pencils

well great idea but ure too late ZZZZZ loser

B'Cos the original idea was already created and released by me in June and with a far more sophisticated execution. So better luck next time........

see the better one at ......

http://www.coroflot.com/public/individual_file.asp?from_url=true&indiv...

Guest's picture
Guest

u call it better? LOL :P...schoolish dude! better luck, god knows when?

Guest's picture
Guest

Mehendi or mailanchi as it is known is part of Malayalee weddings. All Malayalee brides have a mehendi function. In addition to muslim, hindu brides too wear it. Many christian brides wear mehendi for the reception too. The concept is to integrate a traditional imagery to the medium. THe site is Malayalee specific, not the concept. It is part of a larger set of ads...

Guest's picture
Guest

one of my guest friend expressed it well.
"if a girl is already wearing mehandi, that means her marriage is already fixed. what is she doing then by browsing a portal that offering ideal matches, when she has already found one for her. is it that this portal give all would be brides second thoughts???"
anybody from mudra please appear n say something

Guest's picture
Guest

very old poor idea.
we are sorry, Mudra Kochi.

better luck next time

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