Lynx shower gel: Wash me

Lynx Shower Gel. Get dirty.

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46 comments

levilevi's picture
levilevi
58 pencils

Dear lord, I never thought I'd see the day when mainstream advertising would involve scat.

SummerA's picture
SummerA
154 pencils

Haha, ew.

SummerA's picture
SummerA
154 pencils

So wait, this is a shower gel for men and the girl wants you to wash her with it? Uh, ok.

Disco Munky's picture
Disco Munky
3900 pencils

Are you kidding? She wants in the shower with him...I'm guessing for sex...or the above mentioned skat.

Remember, the main advertising angle with lynx is that it will attract girls. Not that it's a shower gel/deodorant for guys.

I think it's pretty cool.

And not just because of the girl.

Doin' it for the points

Sick-of-adS's picture
Sick-of-adS
250 pencils

I really dont know what is the criteria of the front page!!!!!!!!!!!!!!! this is very weak..

bknowlden's picture
bknowlden
3647 pencils

I feel the same way. I don't think this is the weakest... But AOW should showcase stronger pieces.

ivan's picture
ivan

Got the message. But you see there is hardly an agreement on any piece, so all I can do is try harder.

Ivan Raszl, admin of AotW

bknowlden's picture
bknowlden
3647 pencils

Ivan, I love the site, I didn't mean anything malicious. Cheers.

copywriter.txt's picture
copywriter.txt
828 pencils

A woman in the AOTW front page? Ewwwww.
C´mon guys, give a break to Ivan and go visit machosinthongs.com :)

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

I love it , sorry

pratz's picture
pratz
49 pencils

Just a thought...what if the roles were reversed. A really dirty guy waiting for a female companion to give him a awashdown.

bknowlden's picture
bknowlden
3647 pencils

Nowhere near as appealing. Recently, there was some work in Archive with women in mens underwear to sell mens underwear. I think it was the first time I've ever notice a mens underwear ad...

kre8's picture
kre8
989 pencils

its for axe shwergel (lynx).
the worldwide positioning is: use this, and women will want you.

whitespace's picture
whitespace
1953 pencils

I'd wash her any day.

ivan's picture
ivan

Check the tiles right to her waist. The tiles show signs of Photoshop liquify tool. But not as much as on Kata Dobo's Maxim shoot.

Ivan Raszl, admin of AotW

DWX's picture
DWX
24 pencils

All I can say is "sex sells"...

fotdot's picture
fotdot
673 pencils

Rub a dub tub.

No fixed abode's picture
No fixed abode
380 pencils

OH come now, what's wrong with this? It's good quality, idea-driven t and a. At least it's real unlike a good deal of the stuff on here. Go Ivan. One man's smut is another man's art.

SummerA's picture
SummerA
154 pencils

Thats your penis talking. This ad is shit(No pun intended).

curly's picture
curly
68 pencils

praise the lord someones got some brains here

i guess that nut got his (brains) in his cock
which also makes it very small in size (his brains that is)

oooops am i picking a fight or what?

vexguy's picture
vexguy
93 pencils

I saw this idea for 'Dettol Soap' when my friend maked for his portfolio..ha ha ha..but that is clearly wonderful

Yokel's picture
Yokel
604 pencils

Right. I'm off to buy me some shower gel!

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

sex sells , yes it does.

curly's picture
curly
68 pencils

really?
it does i guess
only to an idiot

_inkpact's picture
_inkpact
84 pencils

If i´d be a consumer of linx, and they go too far with this, i´d be afraid of letting a girl see my shower gel in the bathroom...
It´ll be associated with some kind of desperate needing of getting girls somehow... even by buying linx stuff...

aadi's picture
aadi
230 pencils

Nice photo...guess it works...

curly's picture
curly
68 pencils

ya thinks so ?
have u ever used it ?
now read my post

Besha's picture
Besha
299 pencils

I am so sick and tired of axe!!

Dick Huges's picture
Dick Huges
939 pencils

how can someone say is tired when the ad shows a hot dirty girl in a really tiny piece of cloth?

curly's picture
curly
68 pencils

Oh lord! Why can’t they stop making such ridiculously sexist advertisements?
It’s obviously come from some dumb ass lameoid “male” copywriter/creative director/art director.
Now now now, when (some) men do this kind of stuff, what they are actually doing is asserting and reminding everyone that there are plenty of men who will look at an ad only because it is sexually toned, why do they love to demean the average man’s intelligence? Why I say why? Not all men are idiots you know. We can think beyond sex.

I swear to the holy lord I am never buying (forget this brand) anything associated with this brand, only a dumbass would do so, for e is confirming that this kind of shit, sells something to him.

Chris's picture
Chris
1987 pencils

Mate, not defending the ad...

but unless you have been in a cave on your own for the last 50 thousand years , sex in kind of the main driving force which keeps
the human race growing and evolving. If it wasn't for the visual attributes of the female body we would be long gone.

we can think beyond sex, yeah mabey if we're castrated.

your comments are what a woman in an extreme feminist movement would say.

Guest's picture
Guest

I'm sure you are using Dove, Lipton Ice Tea or any other product of Unilever.
It is ridiculous that you are getting so angry about the most natural thing on world called sex while you're using products from fucking companies like Netle or Unilever or whatelse and not worrying about childwork or providing wars with your cosumption behaviourism.
Silly, silly people....

msred's picture
msred
491 pencils

im sorry that son-of-a-britch is ducking hawt.

R®'s picture
115 pencils

Sexy pic only ... but since it's a male product... boooooooooooooooooo.... I mean dirty/wash me/ sexy girls ideas are in every cheap ass comedy movie...
As stated above... it's a silly macho-wanna-be thing...

Crayon's picture
Crayon
163 pencils

I can say that it's mice looking picture that clearly give us the main idea. we don't have on our
mind smth like: "wtf", "what is the main idea?", "i don't get this". And as 4 me - it's the main.
Clear message in LYNX (AXE) style

J Watkins's picture
J Watkins

Does anyone know what year this advertisment was produced? Im writing a paper on 'Sex in Advertising' and this is a perfect examle, any ideas, suggestions will be greatfully received.

Guest commenter's picture
Guest commenter

WTF U CUNTS ITS JUST A SEXXY ASS PIC. And for all u dudes sayin skat and shit... U GET NO PuSSY and u have no life- go jack off some more please..... its sexy az fuk and if u girls dont like it WHY THE HELL DID U KLIK ON IT DUMB ASS WHORES FUCK U U bitches men rule women all ur good for is cleaning my house and sukin my dick.....i stick crobars and bats up u type of bitches just to get a kik outta it.SO FUK U AND BEND over......

Disco Munky's picture
Disco Munky
3900 pencils

You don't sound like a tool at aaaaaaaaaall.

You cry and wank at the same time don't you? Sad little rebel. Only gets a bone on when his mum is abusing him. It's kids like you that are better off in care than in the loveless environment you call "home". What with Daddy drinking and shouting, your mum kissing your neck and uncle Billy, visiting your mum in the night to make her cry and smell weird. It's absolutely no wonder that you're here blasting that crap all over the place.

Go cut your penis in half.

"stay low, move fast"

Doin' it for the points

Guest commenter's picture
Guest commenter

Omg its just a picture u guys are gay that are saying scat..... wtf this isnt the 1800's.... get a life... and for u girls DONT CLICK STUFF THAT LOOKS LIKE A NAKED WOMEN!!!!!!!! lezbo-dikes all u women are good for is suckin my BIG-DI-CK and accationally letting me Fu-CK u ana-l and cleaning my house...... GO Get some di-ck u no life virg-ins

Guest commenter's picture
Guest commenter

Omg its just a picture u guys are gay that are saying scat..... wtf this isnt the 1800's.... get a life... and for u girls DONT CLICK STUFF THAT LOOKS LIKE A NAKED WOMEN!!!!!!!! lezbo-dikes all u women are good for is suckin my BIG-DI-CK and accationally letting me Fu-CK u ana-l and cleaning my house...... GO Get some di-ck u no life virg-ins

Guest commenter's picture
Guest commenter

just fyi boys most women click on this picture because the are offended at the fact that s many of you low lifes think that girls like this are real, this photo is clearly photoshopped and that model that looks like a size two is actually a size six
now pull your heads out of your asses and look at all the ads degrading women that you seem to love so much
i think its time you rethink your priorities
you have two choices
1. continue to be pigs and live your life in ignorance with our giant porn collection
or
2. find yourself a real woman and enjoy your life

Guest's picture
Guest

its hot.

Guest's picture
Guest

sex sells. she may be photoshopped. she may have implants, she may in reality be a size 16. but if youre trying to sell a mid range body wash to teenage boys, this is exactly the way to go about doing it.

ps. i am, in fact, a woman. i just happen to understand that there is no need to turn into a bra burning feminist every time someone uses photoshop to make a woman look better than you ever will.

Guest's picture
Guest

he he lezbo alert! he he. but don't worry that turns me on! lol

Guest's picture
Guest

I say this is a great ad.

a.) It's an excellent picture. The writing concept is pretty original within recent memory, and it's just well post-processed. Without the gimicky writing I'd put this in an art book.
b.) Attention grabbing. Whether snapped your neck looking at the girl or are all pissy because it's "chauvinistic", you're still talking about it.
c.) Subtle ad placement. I like ads that barely feel like I'm reading ads.

And you can't blame them for following the Sex Sells rule, since it, uh, does. This is an advertisement, meant to sell stuff.

Guest's picture
Guest

does anyone know which magazine this add came out in?? i really need to know im actually using it for a english paper on what ads really mean

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