Agency: Lowe Hunt, Sydney
Creative Director: Adam Lance, Lionel Hunt
Copywriter: Adam Lance, Howard Collinge, Michael Canning
Art Director: Dejan Rasic, Simone Brandse
Photographer: Stephen Stewart
Hey, those who make the senseless comments out there? Do you have to see "idea idea works" to give it the recognition it deserve? Stupidity? You're the stupid one, a campaign that doesn't work for you doesn't mean it sucks. Do your homework before jumping and make such comments. A lot of times, an campaign may not appeal to certain group of target audience, simply they are not meant to be the target audience, and it's dependable on the type of culture, local context where the campaign is ran, if such campaign is ran in places like Malaysia, of course the public won't be receptive to this kind of work.
Most importantly, this is just a portion of the campaign, it's a "THROUGH-THE-LINE" CAMPAIGN (Prints, TV, Viral, Interactive, Ambient, Promo, Event... Almost everything and anything anyone have not thought of), a lot of effort is being put in to get such a big campaign up and running, and the client actually Okayed this campaign, I must say they are really brave. It has demonstrate to those "under-exposed-people" who make senseless comments that this work has bring advertising to a totally new level, giving fresh perspective...
Like it, hate it, this campaign won lots of Lions (not just one, but many of them), it got the recognition it deserve (not those idiotic comments made by those minority)... Go on guys, be green with envy, be sour about this...
Ad Fanatic who hate Rip-Offs
Would you like for me to get you a tissue? Poor guy so easily upset. Why are you so upset anyway? Apparently you don’t even realize your upset about “a rip off” Don’t tell me you actually worked on this garbage. That’s right, incredibly used, unoriginal, unimaginative, lazy, juvenal garbage.
Maybe the problem for you is that you lack personal insight or experience so that you depend solely on award presentations to create an opinion for you.
This lame advertising concept has not been: “totally new level, giving fresh perspective” since 1950.
“Almost everything and anything anyone have not thought of),” I can not believe you think that.
You show your youth and lack of research by thinking so. Trust me when I tell you, there was no bravery involved in approving it.
They’re using sex to sell deodorant to teenagers. That’s it, nothing ground breaking like you have been led to believe. Just perfume in a can. Spreading money all over the place does not talented, insightful campaigns make. (I am however O.K. with the money.)
Your spelling, grammar, and sentence structure really need a great deal of work.
Take a High School English class before you graduate, it will do you good.
The comments made were: “hey, look! a penis/sex ad! wow. how original!”
And: “Will the stupidity never end? Who Okayed this campaign? Have they been in a coma for fifty years?”
No one did any name calling until you came along: ( To quote you: “Stupidity, You're the stupid one”)
So here’s a tissue for you, stop crying and grow up. The sooner you learn not to take impersonal things personally, the better off you will be.
Finally Dave was right!!
I spoke to him about this campaign over 2 years ago!!!
We both thought how funny it would be to put a sexy girl next to a huge penis like object to try and sell a male product.
I never imagined it would be acepted. Last weekend I spent a whole day in my back yard in my inflatable paddling pool thinking up new and exciting ideas for lynx. My wife has just called me to go to get somee carrots from the grocery!
Can you believe we are out of carrots???
I'm the Ceo of a huge multinational and my darn wife can't even hold the daily housekeeping together!!!
sorry guys, I really gotta go,
hahaha.. Image if we actually brought Lynx deoderant, it frikkin stinks of cheap sour chemcials.
Funnily enough (Arthur wont know this as he joined us after the pitch work was done) my initial idea was to have an airhostess suggestively sucking a carrot on board a plane looking toward the viewer. Unfortunatly lynx thought this was too obvious, I can see their point but i really feel this would have pushed the brand in a new direction.
Thanks for your help 'guest', but sadly I haven't got to that bit yet. I think the maze comes after the cave of eternal twilight. You can see it on the horizon as you're flying from the city of creeps.
Last night I tried laying the mice legs over the lava pit so the dragon couldn't knock me in, it worked, but they fell into the pit as I jumped out. I'm worried I'll need them later on so I don't want to continue after doing it that way.
This is really, really frustrating me now. I got home early from work and was playing it until two in the morning. Apart from the mouse leg breakthrough, I made no progress whatsoever.
i was thinking seeing this Ad that if someone would tell me that she uses this kind of deoderant i will be thinking "Oh, Penis! wow, she smells just right!" or "offf, such a slut"
Giving this campaign the benifit of the doubt for 1 minute, this is definately the best execution as the other two would be very scary if they were penis gags, one really thin and pointy and one covered in spines with extra growths near the base? Hmmm. don't think even Lynx would get any girls to go near them!
I don't know which planet you people have been on for the past month, but just for your information - the LYNXjet campaign has been celebrated as one of the most innovative uses of cross channel advertising ever.
From my information, the integrated campaign has been acnowledged at every major award show in the world including D&AD and ONE SHOW. It has scored a record NINE Lions across virtually every category this year at Cannes including one GRAND PRIX.
All I know is that i would love to have this work in my book. This type of advertising is the future. Crispin Porter has known it for a few years, now the Australians are doing it too. Jealousy is a sad thing - maybe you should all try harder and achieve something special yourselves.
Gerard McGeowan
“This type of advertising is the future”
Do you remember Hi Karate? Do you remember Brut? They were very innovative ads. Selling perfume to the youth. They were also “the future of advertising” they were again a copy of earlier work, and they were done in the late 60’s. no Sir I am not jealous of this goop. There is nothing fresh or innovative about this work nothing at all.
The only good thing about these ads, They sell product to the consumer. That is more important than all the awards that will fill a room. However that does not make them a "creative" success.
Aussie here - everyone in Australia hates this ad and the whole wanky campaign. We all thought the target audience was obviously twelve year old boys. It made me laugh to think of all the male ad execs and slutty women ad execs giving this company awards.... ah to be a fly on the wall...
Im an Aussie too and "everyone in Australia" does not hate this ad, if they did then why are Lynx still the top selling deodorant brand in their target market?
Comments
hey, look! a penis/sex ad!
wow. how original!
Will the stupidity never end? Who Okayed this campaign? Have they been in a coma for fifty years?
I checked out the site, it's actually has a good interactive set-up.
The sex thing will always work because it speaks to the natural instinct to mutltiply.
Hey, those who make the senseless comments out there? Do you have to see "idea idea works" to give it the recognition it deserve? Stupidity? You're the stupid one, a campaign that doesn't work for you doesn't mean it sucks. Do your homework before jumping and make such comments. A lot of times, an campaign may not appeal to certain group of target audience, simply they are not meant to be the target audience, and it's dependable on the type of culture, local context where the campaign is ran, if such campaign is ran in places like Malaysia, of course the public won't be receptive to this kind of work.
Most importantly, this is just a portion of the campaign, it's a "THROUGH-THE-LINE" CAMPAIGN (Prints, TV, Viral, Interactive, Ambient, Promo, Event... Almost everything and anything anyone have not thought of), a lot of effort is being put in to get such a big campaign up and running, and the client actually Okayed this campaign, I must say they are really brave. It has demonstrate to those "under-exposed-people" who make senseless comments that this work has bring advertising to a totally new level, giving fresh perspective...
Like it, hate it, this campaign won lots of Lions (not just one, but many of them), it got the recognition it deserve (not those idiotic comments made by those minority)... Go on guys, be green with envy, be sour about this...
look who's talking about idiotic comments.
Who cares about Lions, learn to use Your own head.
And if every penis ad that "worked" because it appeals to the target audience deserved to get posted here, this site would be a million pages long.
This is unoriginal, and has no point being showcased here.
Ad Fanatic who hate Rip-Offs
Would you like for me to get you a tissue? Poor guy so easily upset. Why are you so upset anyway? Apparently you don’t even realize your upset about “a rip off” Don’t tell me you actually worked on this garbage. That’s right, incredibly used, unoriginal, unimaginative, lazy, juvenal garbage.
Maybe the problem for you is that you lack personal insight or experience so that you depend solely on award presentations to create an opinion for you.
This lame advertising concept has not been: “totally new level, giving fresh perspective” since 1950.
“Almost everything and anything anyone have not thought of),” I can not believe you think that.
You show your youth and lack of research by thinking so. Trust me when I tell you, there was no bravery involved in approving it.
They’re using sex to sell deodorant to teenagers. That’s it, nothing ground breaking like you have been led to believe. Just perfume in a can. Spreading money all over the place does not talented, insightful campaigns make. (I am however O.K. with the money.)
Your spelling, grammar, and sentence structure really need a great deal of work.
Take a High School English class before you graduate, it will do you good.
The comments made were: “hey, look! a penis/sex ad! wow. how original!”
And: “Will the stupidity never end? Who Okayed this campaign? Have they been in a coma for fifty years?”
No one did any name calling until you came along: ( To quote you: “Stupidity, You're the stupid one”)
So here’s a tissue for you, stop crying and grow up. The sooner you learn not to take impersonal things personally, the better off you will be.
<<>><<>>
Finally Dave was right!!
I spoke to him about this campaign over 2 years ago!!!
We both thought how funny it would be to put a sexy girl next to a huge penis like object to try and sell a male product.
I never imagined it would be acepted. Last weekend I spent a whole day in my back yard in my inflatable paddling pool thinking up new and exciting ideas for lynx. My wife has just called me to go to get somee carrots from the grocery!
Can you believe we are out of carrots???
I'm the Ceo of a huge multinational and my darn wife can't even hold the daily housekeeping together!!!
sorry guys, I really gotta go,
hahaha.. Image if we actually brought Lynx deoderant, it frikkin stinks of cheap sour chemcials.
right carrots it is then
>We both thought how funny it would be to put a sexy girl next to a huge penis like object to try and sell a male product.
man, you just invented f***** advertising.
Funnily enough (Arthur wont know this as he joined us after the pitch work was done) my initial idea was to have an airhostess suggestively sucking a carrot on board a plane looking toward the viewer. Unfortunatly lynx thought this was too obvious, I can see their point but i really feel this would have pushed the brand in a new direction.
Can anyone help me.
I'm stuck on level 15: the cave of eternal twilight. There's a huge dragon thing that keeps swooping down and knocking me into the lava pit.
And yes, I've tried blowing the flute of Corduroy but it seems to have no effect.
I've only got three health potions left so it's pretty desperate.
Thanks
open the door, turn left and drink two liters of water.
I've tried that but I don't have enough water, I used it all on the previous level to get the beanstalk to grow.
The items in my inventory are:
A Piano String
A VHS tape
A photo of the Warlocks wife
Angel ears
A thimble of water
The flute of Corduroy
A mouldy table leg
Ten mice legs
It's frustrating, I paid all that money for the game and I only get 9 hours play from it.
Any more help would be most appreciated.
open the vhs tape, enter the maze and roll out the tape on the floor so you can find
the way out after you kissed the warlocks wife
Thanks for your help 'guest', but sadly I haven't got to that bit yet. I think the maze comes after the cave of eternal twilight. You can see it on the horizon as you're flying from the city of creeps.
Last night I tried laying the mice legs over the lava pit so the dragon couldn't knock me in, it worked, but they fell into the pit as I jumped out. I'm worried I'll need them later on so I don't want to continue after doing it that way.
This is really, really frustrating me now. I got home early from work and was playing it until two in the morning. Apart from the mouse leg breakthrough, I made no progress whatsoever.
i was thinking seeing this Ad that if someone would tell me that she uses this kind of deoderant i will be thinking "Oh, Penis! wow, she smells just right!" or "offf, such a slut"
WHAT HAPPENED HERE ABOVE WAS PURE MAGIC A BLOG CENTRIC IMPROVISATION
THAT TOOK CREATIVITY TO A NEW LEVEL! LOLLLL
Giving this campaign the benifit of the doubt for 1 minute, this is definately the best execution as the other two would be very scary if they were penis gags, one really thin and pointy and one covered in spines with extra growths near the base? Hmmm. don't think even Lynx would get any girls to go near them!
rox
I don't know which planet you people have been on for the past month, but just for your information - the LYNXjet campaign has been celebrated as one of the most innovative uses of cross channel advertising ever.
From my information, the integrated campaign has been acnowledged at every major award show in the world including D&AD and ONE SHOW. It has scored a record NINE Lions across virtually every category this year at Cannes including one GRAND PRIX.
All I know is that i would love to have this work in my book. This type of advertising is the future. Crispin Porter has known it for a few years, now the Australians are doing it too. Jealousy is a sad thing - maybe you should all try harder and achieve something special yourselves.
Sorry, that we spoiled Your admiration of this campaign a bit. Wipe the tears away, the sun will shine again.
Gerard McGeowan
“This type of advertising is the future”
Do you remember Hi Karate? Do you remember Brut? They were very innovative ads. Selling perfume to the youth. They were also “the future of advertising” they were again a copy of earlier work, and they were done in the late 60’s. no Sir I am not jealous of this goop. There is nothing fresh or innovative about this work nothing at all.
The only good thing about these ads, They sell product to the consumer. That is more important than all the awards that will fill a room. However that does not make them a "creative" success.
Time travel does exist... In advertising.
<<>><<>>
Aussie here - everyone in Australia hates this ad and the whole wanky campaign. We all thought the target audience was obviously twelve year old boys. It made me laugh to think of all the male ad execs and slutty women ad execs giving this company awards.... ah to be a fly on the wall...
Guest (not verified) on Thu, 2006-08-17 21:08....
Im an Aussie too and "everyone in Australia" does not hate this ad, if they did then why are Lynx still the top selling deodorant brand in their target market?
Oh... and i liked it and im not 12!
Sex sells people.
Its way too true to deny it.
This is so entertaining to read everyones comments.
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