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Lynx (Axe): Snow angel street

Lynx (Axe): Snow angel street
Your rating: None Average: 5.8 (39 votes)

Be prepared this festive season.

The brief was to make sure young guys didn't leave the house without their portable Lynx Bullet, because you never know when romance might strike.

Advertising Agency: BBH, London, UK
Creative Director:Dominic Goldman
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Agency producer: Jeremy Gleeson

Comments

dlue's picture 279 pencils

this one isn't as clear as the street one

cheers,
dlue

munirgee's picture 460 pencils

Sorry I did not get, Can anyone explain me please?

rabbitz's picture 387 pencils

get yourself a girlfriend
or maybe an AXE

munirgee's picture 460 pencils
silvi's picture 2990 pencils

There are sexual relation marks in the snow.

Starb's picture 35 pencils

did he killed the girl and locked her in that thing ? cause there's only one footsteps path.
the concept is well understandable tough.

busyb's picture 87 pencils

i recall a campaign similar to this, except it used sand as the device. anyone?

picopalqlea's picture 669 pencils

I think this is a completely absurd idea...

sachindhokane's picture 895 pencils

dont get it...

Migzter13's picture 692 pencils
5

hehe.Dirty as hell. I'd give this a try. LOL

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

hagemony's picture 333 pencils
7

funny series...lol

picntype's picture 83 pencils

This one is the best in this series, this holds more intrigue factor. other two ads are so obvious.

Guest's picture

Done 3 years ago! For some other american deodorant. The tracks meet up in the snow and make a snow angel then walk off together. YAWN

rohdyl's picture 3 pencils
ichan's picture 8 pencils
8

nice. very clever... :D racked from behind.. sweet!

freakart's picture 295 pencils

Is it snowing in London?

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Creativity!

freakart.lv | Twitter

Guest's picture

Two cents is that the execution of this ad is pretty much shit. And the layout is really leaving a ton of white space for no reason. If you're going to show a close up atleast show the close up with the hand looking larger and in perspective with the product larger and in perspective. But that's just the photography. Concept wise it's fine, I think it would have been nice to leave something behind like ass marks in the snow on the can itself. But overall not bad.

WillyLatasa's picture 470 pencils

Its a pepper spray to avoid violations?????

"Bright ideas bring better results"

Cheloveco's picture 56 pencils

Esta bueno

rolling.stone's picture 2120 pencils

great, very subtle and nice

had i not seen the other 2, probably I could not have figure it out so easily

best of the bunch

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~ Quite obviously, I have gathered no moss ! ~

EGGO's picture 315 pencils

This feels as if a rape occurred here.

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