Lynx (Axe): Snow angel street

Be prepared this festive season.

The brief was to make sure young guys didn't leave the house without their portable Lynx Bullet, because you never know when romance might strike.

Advertising Agency: BBH, London, UK
Creative Director:Dominic Goldman
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Agency producer: Jeremy Gleeson


dlue's picture
342 pencils

this one isn't as clear as the street one


munirgee's picture
454 pencils

Sorry I did not get, Can anyone explain me please?

rabbitz's picture
464 pencils

get yourself a girlfriend
or maybe an AXE

silvi's picture
4172 pencils

There are sexual relation marks in the snow.

Starb's picture
35 pencils

did he killed the girl and locked her in that thing ? cause there's only one footsteps path.
the concept is well understandable tough.

busyb's picture
117 pencils

i recall a campaign similar to this, except it used sand as the device. anyone?

picopalqlea's picture
999 pencils

I think this is a completely absurd idea...

firebug's picture
1117 pencils

dont get it...

Migzter13's picture
973 pencils

hehe.Dirty as hell. I'd give this a try. LOL

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hagemony's picture
335 pencils


picntype's picture
151 pencils

This one is the best in this series, this holds more intrigue factor. other two ads are so obvious.

Guest's picture

Done 3 years ago! For some other american deodorant. The tracks meet up in the snow and make a snow angel then walk off together. YAWN

ichan's picture
80 pencils

nice. very clever... :D racked from behind.. sweet!

freakart's picture
534 pencils

Is it snowing in London?


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Guest's picture

Two cents is that the execution of this ad is pretty much shit. And the layout is really leaving a ton of white space for no reason. If you're going to show a close up atleast show the close up with the hand looking larger and in perspective with the product larger and in perspective. But that's just the photography. Concept wise it's fine, I think it would have been nice to leave something behind like ass marks in the snow on the can itself. But overall not bad.

WillyLatasa's picture
616 pencils

Its a pepper spray to avoid violations?????

"Bright ideas bring better results"

Cheloveco's picture
54 pencils

Esta bueno

rolling.stone's picture
2740 pencils

great, very subtle and nice

had i not seen the other 2, probably I could not have figure it out so easily

best of the bunch


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EGGO's picture
354 pencils

This feels as if a rape occurred here.

You have to hate advertising in order to truly love it.

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