Lynx (Axe): Snow angel street

Be prepared this festive season.

The brief was to make sure young guys didn't leave the house without their portable Lynx Bullet, because you never know when romance might strike.

Advertising Agency: BBH, London, UK
Creative Director:Dominic Goldman
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Agency producer: Jeremy Gleeson

Related videos by Shutterstock

21 comments

dlue's picture
dlue
342 pencils

this one isn't as clear as the street one

cheers,
dlue

munirgee's picture
munirgee
454 pencils

Sorry I did not get, Can anyone explain me please?

rabbitz's picture
rabbitz
464 pencils

get yourself a girlfriend
or maybe an AXE

silvi's picture
silvi
4172 pencils

There are sexual relation marks in the snow.

Starb's picture
Starb
35 pencils

did he killed the girl and locked her in that thing ? cause there's only one footsteps path.
the concept is well understandable tough.

busyb's picture
busyb
115 pencils

i recall a campaign similar to this, except it used sand as the device. anyone?

picopalqlea's picture
picopalqlea
999 pencils

I think this is a completely absurd idea...

firebug's picture
firebug
1117 pencils

dont get it...

Migzter13's picture
Migzter13
973 pencils

hehe.Dirty as hell. I'd give this a try. LOL

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

hagemony's picture
hagemony
335 pencils

funny series...lol

picntype's picture
picntype
147 pencils

This one is the best in this series, this holds more intrigue factor. other two ads are so obvious.

Guest's picture
Guest

Done 3 years ago! For some other american deodorant. The tracks meet up in the snow and make a snow angel then walk off together. YAWN

ichan's picture
ichan
80 pencils

nice. very clever... :D racked from behind.. sweet!

freakart's picture
freakart
534 pencils

Is it snowing in London?

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture
Guest

Two cents is that the execution of this ad is pretty much shit. And the layout is really leaving a ton of white space for no reason. If you're going to show a close up atleast show the close up with the hand looking larger and in perspective with the product larger and in perspective. But that's just the photography. Concept wise it's fine, I think it would have been nice to leave something behind like ass marks in the snow on the can itself. But overall not bad.

WillyLatasa's picture
WillyLatasa
616 pencils

Its a pepper spray to avoid violations?????

"Bright ideas bring better results"

Cheloveco's picture
Cheloveco
54 pencils

Esta bueno

rolling.stone's picture
rolling.stone
2740 pencils

great, very subtle and nice

had i not seen the other 2, probably I could not have figure it out so easily

best of the bunch

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

EGGO's picture
EGGO
352 pencils

This feels as if a rape occurred here.

You have to hate advertising in order to truly love it.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments