Lynx (Axe): Snow angel street
Be prepared this festive season.
The brief was to make sure young guys didn't leave the house without their portable Lynx Bullet, because you never know when romance might strike.
Advertising Agency: BBH, London, UK
Creative Director:Dominic Goldman
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Agency producer: Jeremy Gleeson


21 Comments
this one isn't as clear as the street one
cheers,
dlue
Sorry I did not get, Can anyone explain me please?
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
get yourself a girlfriend
or maybe an AXE
lol...
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
There are sexual relation marks in the snow.
did he killed the girl and locked her in that thing ? cause there's only one footsteps path.
the concept is well understandable tough.
i recall a campaign similar to this, except it used sand as the device. anyone?
I think this is a completely absurd idea...
dont get it...
hehe.Dirty as hell. I'd give this a try. LOL
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
funny series...lol
This one is the best in this series, this holds more intrigue factor. other two ads are so obvious.
Done 3 years ago! For some other american deodorant. The tracks meet up in the snow and make a snow angel then walk off together. YAWN
done.
http://adland.tv/n1rv4n4g8/2004/oct/redzonesnow.jpg
nice. very clever... :D racked from behind.. sweet!
Is it snowing in London?
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Creativity!
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Two cents is that the execution of this ad is pretty much shit. And the layout is really leaving a ton of white space for no reason. If you're going to show a close up atleast show the close up with the hand looking larger and in perspective with the product larger and in perspective. But that's just the photography. Concept wise it's fine, I think it would have been nice to leave something behind like ass marks in the snow on the can itself. But overall not bad.
Its a pepper spray to avoid violations?????
"Bright ideas bring better results"
Esta bueno
great, very subtle and nice
had i not seen the other 2, probably I could not have figure it out so easily
best of the bunch
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This feels as if a rape occurred here.
You have to hate advertising in order to truly love it.