Be prepared this festive season.
The brief was to make sure young guys didn't leave the house without their portable Lynx Bullet, because you never know when romance might strike.
Advertising Agency: BBH, London, UK
Creative Director:Dominic Goldman
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Agency producer: Jeremy Gleeson
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Comments
in Axe style, very good ;-) and funny
Haha, I like these, but they're all shot at night, in dark places. If I didn't know this was axe, I might think it was an ad for pepperspray.
I agree, they all look like rape ads.
Just my one cent.
Great
Image isn´t very clear, but idea is very good.
I think it would be a little awkward if they weren't at night. Implying sexual relations on the street in broad daylight would be a little weird. So I can see where the at night part came from.
I agree, you more often pick up chicks for sex at night.
get it
hahahaha
ya nice
So Honest Dave, in spite of there being no signs of struggle in the snow, you still think it looks like rape? Lighten up, they're funny.
more like.. anytime.. anywhere.. hehehehe
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
why there is only one pair of footsteps? girl or dude has wings?
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Creativity!
freakart.lv | Twitter
hey, see it on better zoom, there are footprint on left and right side of car
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~ Quite obviously, I have gathered no moss ! ~
So? Whats the product? Pepper spray or axe?
"Bright ideas bring better results"
http://adsoftheworld.com/forum/exhibition/moods_condoms_0
looks like the polo ambient ads
What's new in this idea?i saw it a lot of time...for a lot of product!
Real spiritual.