Luxor Hot tubs & Saunas: KKK VS Afro

Extremely relaxing.

Advertising Agency: McCANN LOWE, Belgium
Creative Director: Véronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
Photographer: Frank Uyttenhove
Retouching: Dominique Piccinato
Published: 2009

Related videos by Shutterstock

29 comments

Guest's picture
Guest

Nice!!!!!!

Guest's picture
Guest

you did it

Peterrr's picture
Peterrr
108 pencils

Good!

patUDAY's picture
patUDAY
436 pencils

?????

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest

idea has been done a million times. it's awful once again

ivan's picture
ivan

Ivan Raszl, admin of AotW

Guest's picture
Guest

We did this back in '96.

Zeus's picture
Zeus
912 pencils

so done!!!

Guest's picture
Guest

yeah, ads should never play with differences again

mrckais's picture
mrckais
415 pencils

who did it?, do you have a link?

mrckais

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I simply had to respond to this one.

First off, I do NOT mean to sound harsh or condescending, but you seem like an uninformed and unknowledgeable person when it comes to what has and hasn't already been done in advertising before. Especially something as visually controversial and/or shocking as this ad. It's probably young people relatively new to the business like yourself who keep coming up with ideas like this one not knowing a similar piece of work has indeed "been done" (mind you, it IS very creative nevertheless) and spur a string of criticisms. I suggest before simply (and reflexly) asking others who and when such work has been produced, you do some looking up on your own by whatever means necessary (so as not to appear ignorant of others' work in the industry.) It's called doing a research.
In defense of the previous commentor, this idea has actually been done more than a couple of times for other products. The concept of something being "so amazing, incredible or unbelievable that nothing seems to matter" using the visual of two essentially antagonistic characters mingling in a setting (like the KKK member and a black man here) is not a brand-new idea.

I just had to get that out of my system.

Peace.

mrckais's picture
mrckais
415 pencils

ok, but it was just a simple question, take it easy

mrckais

Guest's picture
Guest

lulz, yea man, cool it

kbx911's picture
kbx911
916 pencils

yea man, cool it, lulz

You Are What You Expect

CGilb09's picture
CGilb09
572 pencils

Whoah, someone didn't have their Wheaties this morning. The only stupid question is the one that isn't asked. It's people like you that silence the inquisitive.

Tweet tweet: @ThisAbility

djspiralz's picture
djspiralz
491 pencils

I started to read your comment, but it bored me and I stopped reading,,,

Sorry, I really tried.

kbx911's picture
kbx911
916 pencils

lulz, same here, hehehehe

You Are What You Expect

Guest's picture
Guest

You do realize that's not ok, right? Can we change the black man to a child and the KKK member to a rapist? Yeah, it's basically the same.

everartz's picture
everartz
7611 pencils

so are they gathering the extreme ends in 1 place? i dont get it :(

| Everartz |

warreno's picture
warreno
222 pencils

This is probably an insensitive ad, though I'm white, so I can't really judge.

The idea of a black man buddying up to the Klan basically cheapens the reality that the Klan still exists, still continues to spew vile, bilious filth, and was responsible for hateful, cruel lynchings as recently as the 1960s.

There's really nothing funny, clever or warm and cuddly -- least of all ad-friendly -- about a psychopathic group of insane hate-mongers.

The one with the bobby and punk wasn't anything like this; how did the agency veer this far off course?

Guest's picture
Guest

So if the white man needs to be in the KKK to be an evil person, than what does that say about what a normal black man with an afro? To me it says "scared white man makes another ad". It seems like most people miss the point that, while the KKK is vile, portraying the black man along side if him as "equal" is just as insulting. Why should he have to get along with the KKK? Advertising is lame.

Dev Kumar's picture
Dev Kumar
834 pencils

The bobby and the punk could be okay but the KKK hood and the Afro-American man is plain insensitive. No balance to speak of. This is in very poor taste.

Guest's picture
Guest

crazy shit - love it. nice and provocative!

playa's picture
playa
80 pencils

hehe, pure provocation - chapau. love or hate this one. I like!
extremly relaxing says all.

done

Guest's picture
Guest

It's funny to see fans of social subversion and provocation sitting on the other side of the table whining that some image or another goes too far. And then it's surreal to see these tiny-minded, self-righteous PC bigots blathering on like they know what the hell they're talking about. The KKK is a perfect example. Jewish academic and entertainment media has you so conditioned that the mere presence of a Klansman or Klan image is somehow immoral. I like blacks, too. I cried when Michael Jackson's kid took the microphone at his funeral. I love everybody! But I happen to know a thing or two about the Klan, and I can say that the Hollywood image of Klansmen running around lynching innocent black men is BS! There have been a few incidents of crude white ex-convicts (made racist by time in prison with black convicts) dressing up in robes, calling themselves the klan and killing innocent people. But the REAL Klan never did that.

The Klan of the 1920s had millions of members. It was far less 'vigilante' in nature than its 1870s predecessor during the chaos and corruption following southern defeat and occupation, though some renegade 20s-era Klan members did engage in lynchings of black rapists and murderers (not just Africans!) in cases in which corrupt (usually Jewish) officials were protecting the assailant. (Um, yes, there is such a thing as a black rapist and a black murderer, to put it lightly). The 1920s Klan was a fraternal order like any other, complete with costumes and rites (think of the Shriners or the Water Buffaloes), and its central theme was NOT race, but rather the US constitution. Arguably, the Klan was far less racist than modern African, Jewish and Mexican groups currently funded by US taxpayers as "civil rights" organizations (the Mexicans' main org even being named "LA RAZA," which simply means "the race"). In addition to its several Cherokee and Navajo leaders (and many American Indian members), the KKK (of Oregon State) even had a BLACK leader (yes, there were African Americans in the Klan). Additionally, though the Klan saw Catholics' loyalty to the pope as a conflict of interest with constitutional loyalty, there was also a Catholic order of the Klan in Texas.

Of course, it should be mentioned that this was before white identity was systematically psychologically eroded by television and cinema to the point that any sense of white identity or interest representation is considered evil.

I am not a white supremacist. I hang out with people of many races, including blacks. But I'm tired of being treated like a third rate criminal for simply being white. I'm tired of being terrified to identify with my racial-ethnic background because I'm white. And I WELCOME humor that makes you ignorant, anti-white BIGOTS cringe.

This ad is hilarious.

Guest's picture
Guest

I love afros

Guest's picture
Guest

Amen to that.

Guest's picture
Guest

Let's all play who's the Klansman commenter.

Guest's picture
Guest

Ummmm...could it be Guest 2009-08-07 22:30?

Gee, without his hood, who could tell?

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments