Lux: Guard

The power of beauty.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy Dilallo
Copywriters / Art Directors: Tom Hazledine, Paul Spelman
Photographer: Sean Izzard
Typographer / Designer: Jeffrey Oley
Retoucher: Pro-Colour Singapore

August, 2008


Javier Ramírez's picture
Javier Ramírez
1243 pencils


Chief Creative Director Nexus BBDO

Crisp One's picture
Crisp One
2005 pencils

let me explain, bouncer at a club let her in cuz shes hotter withthe product. He also feels like a small child in her presents because of her beauty

askon's picture
433 pencils

Jurassic idea.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

piet miller's picture
piet miller
58 pencils

I would say this guy is more into Lego and Pokemon than women.

Sharp's picture
216 pencils

Agreed. Great idea but i would have make the boys a little bit older.

pscs's picture
440 pencils

yeah, more like one of these malcom-in-the-middle teenagers.

shococolocolo's picture
27 pencils

nothing new

Guest's picture

esta es una de las ideas mas complicadas del mundo.
como la explico? el hombre de la `puerta se volvió a enamorar como un niño debido a la belleza de la chica.

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