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Published/Aired: 
March 2007
Description: 

Print advertisment created by Saatchi & Saatchi, United States for Lurzers Archive, within the category: Media.

Don't worry! I'm okay.
Lürzers Int'l Archive. Ads, TV and Posters worldwide.
Don't let it go to your head.

Advertising Agency: Saatchi & Saatchi, New York, USA
Creative Director: Tony Granger
Art Directors: Menno Kluin, Carmine Coppola
Copywriters: Icaro Doria, Chuck Pagano
Photographer: Kurt Stelart

Comments (12)

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Highest Rated

phoonck's picture
phoonck
Activity Score 24

like the other 2 ad series, 'office' and 'cop', the digital imaging is left much to be desired with.

look closely from the left of the ad (the road/pavement/bushes). about half-a-thumb size into the ad, you can actually see the patching of 2 photos. there is an obvious 'line' down from the top (bushes) to the bottom (road).
if you still don't understand what i mean, look from the letter 'V' from the word 'archive' that is being boxed up on the left side of the ad. you can trace the line of patching up work from there. you can see that the pavement is slightly dislodged there.
another obvious patching of the background is the spot near the curved frame on the top left of the car's windscreen. the pavement right above the spot i've mentioned is slightly blotched too.

another thing but this i'm not too sure, so it's just my thoughts. if the smoke seen here around the car is from the tyre, then there should have been skid marks behind the car.
the smoke here somehow suggested that the car had came to a sudden halt at the time of impact, and with the male being on the hood and smashing the windscreen, the skid marks seems inevitable.

Global Cheese's picture
Global Cheese
Activity Score 80

quite like this to. funny.
almost as good as toys r us.

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

this campaign has humour, insight and the right brand! very good for me.

Nthngmn's picture
Nthngmn
Activity Score 626

Freakin' copywriters and their self-centredness!!

1983's picture
1983
Activity Score 148

I think its cool but I cant understand quite well the campaing, the copy is
Don let it go to your head....I dont know how the copy can explain the idea.
please help me...I think im missing something great here.

bknowlden's picture
bknowlden
Activity Score 3647

Getting into Archive is a big deal in this industry. You get it, you could get an ego.

1983's picture
1983
Activity Score 148

Thanks brandon
Now im get it

Dick Huges's picture
Dick Huges
Activity Score 937

you're from the 80s... you still won't understand a lot of things son...

1983's picture
1983
Activity Score 148

Dick Huges

Birth date:
1980-02-06

Disco Munky's picture
Disco Munky
Activity Score 3890

Dick Huges thinks he's smarter than everyone.

It's cos he's a 'Grown up'.

Doin' it for the points

mrtalented's picture
mrtalented
Activity Score 2171

this one is not clear as the other 2.

Rog's picture
Rog
Activity Score 6082

'cos it's all about the Copywriter, Mr T!

>>>> That's not an ad. THIS is an ad.

phoonck's picture
phoonck
Activity Score 24

like the other 2 ad series, 'office' and 'cop', the digital imaging is left much to be desired with.

look closely from the left of the ad (the road/pavement/bushes). about half-a-thumb size into the ad, you can actually see the patching of 2 photos. there is an obvious 'line' down from the top (bushes) to the bottom (road).
if you still don't understand what i mean, look from the letter 'V' from the word 'archive' that is being boxed up on the left side of the ad. you can trace the line of patching up work from there. you can see that the pavement is slightly dislodged there.
another obvious patching of the background is the spot near the curved frame on the top left of the car's windscreen. the pavement right above the spot i've mentioned is slightly blotched too.

another thing but this i'm not too sure, so it's just my thoughts. if the smoke seen here around the car is from the tyre, then there should have been skid marks behind the car.
the smoke here somehow suggested that the car had came to a sudden halt at the time of impact, and with the male being on the hood and smashing the windscreen, the skid marks seems inevitable.

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