Lurpak Lighter: Butterfly
Tip the scales in your favour.
Advertising Agency: Horizon.FCB, Dubai, UAE
Creative Director: Alan Firmin
Art Director: Hani Jawhari
Copywriter: Sanjay Waghmode
Published: September 2007
Tip the scales in your favour.
Advertising Agency: Horizon.FCB, Dubai, UAE
Creative Director: Alan Firmin
Art Director: Hani Jawhari
Copywriter: Sanjay Waghmode
Published: September 2007
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12 Comments
butterflies are for tissue or toilet paper ads...
I like it.
I like the idea, I just wish the butterfly was something more relevant to the product.
'Gag' line with 'twist' visual is iffy.
>>>> That's not an ad. THIS is an ad.
Didn't need that line...
Dalbir
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Dalbir
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It's just the same as other cliche light ads... they just added a butterfly
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I like it but the line could be better.
I like the visual idea, but the copy line is saying something different from the image. I think it would bebetter without the line.
Love it. Nice work
Rip Off... already done by a Brazilian Agency for the same poduct. In that case it was a knife instead of a butterfly
Comments 1, 3 and 11 are all by contemptible halfwits