L'Univers de Chocolat Chocolate with Whisky: Car Accident

Chocolate with Whisky.
L'Univers de Chocolat. The best french chocolate.

Advertising Agency: Dentsu, São Paulo, Brazil
Chief Creative Officer: Felipe Cama
Executive Creative Director: Felipe Cama
Creative Directors: Felipe Cama, Alexandre Lucas
Copywriter: Alexandre Lucas
Art Directors: Felipe Cama, Adriano Alarcon
Photographer: Zarella Neto
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisor: Nicolas Galland
Planners: Ira Finkelstein, Werner Lucksch

11 comments

saya's picture
saya
351 pencils

super

pierrelastname's picture
pierrelastname
2869 pencils

done million times!!! and bronze cannes 2012...((

kleenex's picture
kleenex
28787 pencils

hahahaha...

stickynotes's picture
stickynotes
1058 pencils

nice perspective on the product!
poor drunk kid in some corner now..

Nufleg's picture
Nufleg
64 pencils

Very funny :) Great piece of lateral thinking too.

ItMatters's picture
ItMatters
2171 pencils

Cool and funny.

somecopywriter's picture
somecopywriter
1101 pencils

Awesome idea, love it!

Roger Keynes's picture
Roger Keynes
5498 pencils

Gorgeous

Will Think for Salary

Nike Diesel's picture
Nike Diesel
13389 pencils

I think this is bad as it's not made for kids. Lame follow up from previous campaign: http://adsoftheworld.com/media/outdoor/luniverse_de_chocolat_funny_baby_4
There's a tiny teeny-weeny bit of humor there, but IMO it feels very wrong.

cvchitale's picture
cvchitale
1277 pencils

hahahahahahahahahahahaha

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Genial, o óbvio que tá longe de ser um Cliché

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