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Car Accident

Agency: 
Published/Aired: 
June 2012
Description: 

Print advertisment created by Dentsu, Brazil for L'Univers de Chocolat, within the category: Confectionery, Snacks.

Chocolate with Whisky.
L'Univers de Chocolat. The best french chocolate.

Advertising Agency: Dentsu, São Paulo, Brazil
Chief Creative Officer: Felipe Cama
Executive Creative Director: Felipe Cama
Creative Directors: Felipe Cama, Alexandre Lucas
Copywriter: Alexandre Lucas
Art Directors: Felipe Cama, Adriano Alarcon
Photographer: Zarella Neto
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisor: Nicolas Galland
Planners: Ira Finkelstein, Werner Lucksch

Comments (11)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Gorgeous

The Jobless Writer
Will Think for Salary

saya's picture
saya
Activity Score 353

super

pierrelastname's picture
pierrelastname
Activity Score 2869

done million times!!! and bronze cannes 2012...((

kleenex's picture
kleenex
Activity Score 47571

hahahaha...

stickynotes's picture
stickynotes
Activity Score 1094

nice perspective on the product!
poor drunk kid in some corner now..

Nufleg's picture
Nufleg
Activity Score 64

Very funny :) Great piece of lateral thinking too.

ItMatters's picture
ItMatters
Activity Score 2167

Cool and funny.

somecopywriter's picture
somecopywriter
Activity Score 1113

Awesome idea, love it!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Gorgeous

The Jobless Writer
Will Think for Salary

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I think this is bad as it's not made for kids. Lame follow up from previous campaign: http://adsoftheworld.com/media/outdoor/luniverse_de_chocolat_funny_baby_4
There's a tiny teeny-weeny bit of humor there, but IMO it feels very wrong.

cvchitale's picture
cvchitale
Activity Score 1418

hahahahahahahahahahahaha

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1415

Genial, o óbvio que tá longe de ser um Cliché

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