July 2012

Print advertisment created by Laughlin Constable, United States for Lung Cancer Alliance, within the category: Public Interest, NGO.

The smug deserve to die
If they have lung cancer. Many people believe that if you have lung cancer you did something to deserve it. It sounds absurd, but it's true. Lung cancer doesn't discriminate and neither should you. Help put an end to the stigma and the disease at

Comments (2)

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greekdish's picture
Activity Score 43

No one deserves to die...but since most people get lung cancer from smoking, then they did put themselves in that position.

Again, I hope no one dies from lung cancer, its a horrible disease... but dont smoke, and stop making excuses if you do smoke.

chisholm's picture
Activity Score 137

Very difficult subject, emotive but point well made, nice treatment on the photography