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Compact

Agency Network: 
Published/Aired: 
May 2011
Description: 

Print advertisment created by Publicis, New Zealand for Lumix, within the category: Electronics, Technology.

Professional power in the world's smallest system camera.

Advertising Agency: Publicis Mojo, Auckland, New Zealand
Executive Creative Director: Mike Barnwell
Art Director: Jake Siddall
Copywriter: Sok Pao
Agency Producer: Andi Dearsley
Photographer: Charles Howells
Account Manager: Jonathon Bates
Account Director: Dominic Henshall

Comments (13)

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abdeLooK's picture
abdeLooK
Activity Score 250

wow, COOL..

krautland's picture
krautland
Activity Score 3216

lovely.

Church Money's picture
Church Money
Activity Score 76

Now this is how you say a lot with a strong visual.

pez's picture
pez
Activity Score 1804

This execution is really interesting, amazing art direction and photography...

NONE™'s picture
NONE™
Activity Score 209

Bien!

NONE™

maharanapramod's picture
maharanapramod
Activity Score 20

Awesome. Amazingly Simple.

pierrelastname's picture
pierrelastname
Activity Score 2869

same idea done by argentina months ago...

jackblack's picture
jackblack
Activity Score 2357

Not great.

MidasTouch's picture
MidasTouch
Activity Score 1024

This process is not new, I remember it in an ad for car here in France, I don't remember which one..
But I works!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Manoma's picture
Manoma
Activity Score 1108

Incredible :
it seems to be exactly the same announcement than their Agency Campaign !
(Publicis neer side)

But here i'm not fan... it's too didactic for me... Sorry

dadada's picture
dadada
Activity Score 1720

very nice idea, but execution could be better, umbrella looks like a bad illustration, color background also doesn't fit. But visual is relevant !

Everybody is creative, be yourself.

charlottebree's picture
charlottebree
Activity Score 84

Simple, fresh.

ace85le's picture
ace85le
Activity Score 3935

Textbook case. I love it. It's not too wild but it's effective.

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