Raro! was invited to create an institutional campaign for Lumen at Fides, a philanthropic entity that take care of children with autism and neuromotor deficiency. The biggest goal of communication was to collect financial donations to the entity, which needs them too much. The creative team chose to bring to the pieces the "evil" leaders, however doing the good. A proof that a better world is possible when each one does his part. The work impacted people who have started to make difference in artist and neuromotor deficiency children´s lives.
Print advertisment created by RARO!, Brazil for Lumen et Fides, within the category: Public Interest, NGO.
If goodness were bigger, life would be different. Help our children: doelumen.com.br
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