Lugares Newspaper: Madonna

When she was eighteen she left her work in Burger King and with only 30 dollars she traveled to New York. When she returned to visit her old neighborhood, she carried a few more dollars and bodyguards.

Advertising Agency: Seis Grados, Buenos Aires, Argentina
Art Director: Damián Palopoli
Copywriter: Paola López Cross
Other additional credits: Alejandro Rabe
Published: November 2007

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8 comments

andrej dwin's picture
andrej dwin
939 pencils

what is it telling me about the paper?
seriously now. what is this trying to tell me about the brand?

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arthritic.servicing.director's picture
arthritic.servi...
134 pencils

Maybe wrong strat

vinaywins's picture
vinaywins
138 pencils

All layouts are awesome.

Vinaywins

supersupergirl's picture
supersupergirl
294 pencils

way too forced, now lets make a map with peoples faces on them and i dont understand the connection either...

charlyann's picture
charlyann
9 pencils

Good art.

Pardzythai's picture
Pardzythai
16 pencils

good art but nobody read.

adrianapr's picture
adrianapr
1238 pencils

i said that one and gandhi were "ok" (not great) but i've changed my mind.
i think they're very weak. actually i hate them.
i didn't see madonna at first, i confess. now that i saw her it's even worse. same as the che one, you just put her face there, man!!!!!!!

this art direction sucks, i'm sorry. poor copywriter, 'cause apparently the concept started well (maybe), but at minute 7 it got completely lost ... even with the maps stuff, hehehe.

the concept was left agonizing to die, and you put it in an ad anyway...
work harder, guys, work harder...

melocoton's picture
melocoton
987 pencils

Creo que la historia de Madonna no tiene nada que ver con el concepto manejado, el Che y Ghandi si.
Aparte de esto el concepto me gusta y el arte es correcto. El de Gandhi es el mejor logrado.
Saludos.

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