Luftal: Not everyone can, Morgue

Not everyone can. Luftal, stops gas

Advertising Agency: DraftFCB, Mexico City, Mexico
Chief Creative Officer: Nacho Zuccarino
Creative Directors: Ariel Senzacqua, Martín Giudicessi
Art Director: Rodrigo San Juan
Copywriter: Carlos Dorbecker
Head of Art: Enrique Arellano
Illustrator: Ricardo Salamanca / Salamágica / NT Productions
Photographer: Ricardo Salamanca / Salamágica / NT Productions
Executive Producer: Héctor Méndez
Published: March 2011

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27 comments

esteb's picture
esteb
673 pencils

Love it

thedesignaddict's picture
thedesignaddict
5366 pencils

The photography in this campaign is stellar. 'Ricardo Salamanca', welcome to my Rolodex.

atb2005's picture
atb2005
13567 pencils

Idiotic. And clearly PlayStation advertising (the feel of it) has been copied here.

sagi7ario's picture
sagi7ario
42 pencils

Salamanca did some work for Play Station actually. The art is great, but I agree with you, it's idiotic and won't help sell more pills.

atb2005's picture
atb2005
13567 pencils

This must be his work for Playstation: http://adsoftheworld.com/media/print/playstation_3_orcs It's one of my favorite PS campaigns. He's incredibly talented. Thanks buddy.

luispiter's picture
luispiter
2756 pencils

i like the photography

wiredbeing's picture
wiredbeing
28 pencils

Dirección de arte de nivel alto

jamesrothenburg's picture
jamesrothenburg
554 pencils

Great art direction on this campaign. But I find the idea is pretty one note and doesn't compel me to buy the product.

Andil's picture
Andil
102 pencils

Just find this strange, nothing else.

TommyO's picture
TommyO
1866 pencils

Disgusting.

Boxey's picture
Boxey
8885 pencils

The graphic nature of this ad is gratuitous, and in poor taste.

NataliaLima's picture
NataliaLima
1380 pencils

Fantastic

mdb1974's picture
mdb1974
411 pencils

Great photography? Yes. Interesting execution? Yes. Sells anti-gas pills. No.

Lazarus's picture
Lazarus
1502 pencils

Kind of nasty and morbid.

Roshan Quintus's picture
Roshan Quintus
669 pencils

I love it in every direction :-)

bite me

Billoughsby's picture
Billoughsby
5091 pencils

The target is a maggot on a gut wagon. I think they'd love it. If only they could read now.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nerazzurro's picture
Nerazzurro
35 pencils

should this encourage me to buy something? i will nver understand this kind of approach seriously

Wordnerd's picture
Wordnerd
6662 pencils

ideawise it's very funny. adwise it's horrible.
should win something though ;)

Ardi's picture
Ardi
11 pencils

Love the art direction of the hole campaing. Pharma industry is very restricted in terms of communication that´s why I think this is a great accomplish from both client and agency.

whtever's picture
whtever
12 pencils

really? do you think this was approved by a client? so obvious it's ghost work

whtever's picture
whtever
12 pencils

really? do you think this was approved by a client? so obvious it's ghost work

Ardi's picture
Ardi
11 pencils

Again. Love it. Great job.

Anonymous Author's picture
Anonymous Author
1541 pencils

The sounds and smells of something horrifically inappropriate. Top marks.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

mdb1974's picture
mdb1974
411 pencils

Fake. Tiresome. Also a bit of an indictment that half the people here think it's brilliant.

Billoughsby's picture
Billoughsby
5091 pencils

roger that

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

JustinCarrasquillo's picture
JustinCarrasquillo
549 pencils

Awesome!!! Love the color

LittleJoe's picture
LittleJoe
345 pencils

I don't like this kind of photografy...

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