Luftal: Not everyone can, Fish market

Not everyone can. Luftal, stops gas

Advertising Agency: DraftFCB, Mexico City, Mexico
Chief Creative Officer: Nacho Zuccarino
Creative Directors: Ariel Senzacqua, Martín Giudicessi
Art Director: Rodrigo San Juan
Copywriter: Carlos Dorbecker
Head of Art: Enrique Arellano
Illustrator: Ricardo Salamanca / Salamágica / NT Productions
Photographer: Ricardo Salamanca / Salamágica / NT Productions
Executive Producer: Héctor Méndez
Published: March 2011


thedesignaddict's picture
5415 pencils

Congrats on selling this through to a pharma client. Very nicely executed.

MindDrift's picture
1150 pencils

Not everyone can ... get away with it.

tirthomitro's picture
2764 pencils

takes the cake.
and yea, to think of that it's a pharma client.
would have been harakiri if this was suggested for any indian pharma client.
or for that reason, any client!

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture
13567 pencils

No congrats from me. Advertising should sell, not merely entertain or delight (mostly creatives). Good luck with this campaign, selling Luftal.

Billoughsby's picture
5097 pencils

Agree, and I've logged my single star rating separately. When and if sales for this product dips, I hope the client connects the dots. You don't even want to look for long at this.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
2756 pencils


wiredbeing's picture
28 pencils


Boxey's picture
8885 pencils

Nice photography. Bad idea.

NataliaLima's picture
1380 pencils

Near my trash and my corpse, yes. But not near my food!

mdb1974's picture
411 pencils

This campaign won't sell the product. At all.

Roshan Quintus's picture
Roshan Quintus
669 pencils

just get it. enjoy it. be happy. they have done it. done it well.

bite me

Ardi's picture
11 pencils

Incredible art direction. Simple copy, does it need more?

chinaski's picture
951 pencils

this will hunt a lion

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