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Not everyone can, Fish market

Agency: 
Published/Aired: 
March 2011
Description: 

Not everyone can. Luftal, stops gas

Advertising Agency: DraftFCB, Mexico City, Mexico
Chief Creative Officer: Nacho Zuccarino
Creative Directors: Ariel Senzacqua, Martín Giudicessi
Art Director: Rodrigo San Juan
Copywriter: Carlos Dorbecker
Head of Art: Enrique Arellano
Illustrator: Ricardo Salamanca / Salamágica / NT Productions
Photographer: Ricardo Salamanca / Salamágica / NT Productions
Executive Producer: Héctor Méndez

Comments (13)

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Highest Rated

Ardi's picture
Ardi
Activity Score 11

Incredible art direction. Simple copy, does it need more?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Congrats on selling this through to a pharma client. Very nicely executed.

MindDrift's picture
MindDrift
Activity Score 1170

Not everyone can ... get away with it.

tirthomitro's picture
tirthomitro
Activity Score 2758

takes the cake.
and yea, to think of that it's a pharma client.
would have been harakiri if this was suggested for any indian pharma client.
or for that reason, any client!

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture
atb2005
Activity Score 13561

No congrats from me. Advertising should sell, not merely entertain or delight (mostly creatives). Good luck with this campaign, selling Luftal.

Billoughsby's picture
Billoughsby
Activity Score 5144

Agree, and I've logged my single star rating separately. When and if sales for this product dips, I hope the client connects the dots. You don't even want to look for long at this.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
luispiter
Activity Score 2756

what?

wiredddd's picture
wiredddd
Activity Score 33

Felicidades

Boxey's picture
Boxey
Activity Score 8881

Nice photography. Bad idea.

NataliaLima's picture
NataliaLima
Activity Score 1380

Near my trash and my corpse, yes. But not near my food!

mdb1974's picture
mdb1974
Activity Score 411

This campaign won't sell the product. At all.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

just get it. enjoy it. be happy. they have done it. done it well.

bite me

Ardi's picture
Ardi
Activity Score 11

Incredible art direction. Simple copy, does it need more?

chinaski's picture
chinaski
Activity Score 951

this will hunt a lion

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