Lucy CGI: Whale
No animals were harmed during this 3d production.
Advertising Agency: Cayenne, Milan, Italy
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Post Production: Lucy CGI
Published: June 2010
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17 comments
Good approach, but still the picture is fake.. sorry 3d designers
Beautiful work. Magnificent skills. I'd like to say that I love idea (although it's only pretext, not real rtb, but nothing wrong with that), and admire portfolio, which is really good.
Ah. Almost forgot about Logotype. Has a nice twist. Good work Italy.
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Agreed. I'm giving it 7 stars though.
fantastic!
commenting just to gather more pencils:-)
beautiful
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Art work: 10/10
Concept: 1/10
Totally agree.
The concept is not strong.
no animals were harmed yet they do it with a thought...violent thinking...
a violent thinking?
it's just an advice, for agencies and clients: stop the use of animals in advertising, start using 3D!
It's alright, but I think they could've gone further with this idea - it still looks like a cgi.
I think it would've worked with a more realistic scene perhaps. this looks too fake.
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Simple and original.
I'm trying very hard to like this campaign.
But there's just something that jar's with both of them.
It doesn't feel like the advertising is on the skills, but more the animals and violence.
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grandi.
splendida idea.
very nice.
Someone seems to envy this ad.
easy to say "art director".
Nice... but the art is a little poor
Better than then rhino, though.
That's me!
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