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Lucy CGI: Whale

Lucy CGI: Whale
Your rating: None Average: 6.9 (53 votes)

No animals were harmed during this 3d production.

Advertising Agency: Cayenne, Milan, Italy
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Post Production: Lucy CGI
Published: June 2010

17 Comments

Guest's picture

Good approach, but still the picture is fake.. sorry 3d designers

miko1aj's picture 2712 pencils
8

Beautiful work. Magnificent skills. I'd like to say that I love idea (although it's only pretext, not real rtb, but nothing wrong with that), and admire portfolio, which is really good.
Ah. Almost forgot about Logotype. Has a nice twist. Good work Italy.

atb2005's picture 13683 pencils

Agreed. I'm giving it 7 stars though.

Jupiter's picture 551 pencils
7

fantastic!

commenting just to gather more pencils:-)

funky_frogii's picture 2548 pencils

beautiful

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
5

Art work: 10/10
Concept: 1/10

AssassinX's picture 1347 pencils

Totally agree.
The concept is not strong.

Guest's picture

no animals were harmed yet they do it with a thought...violent thinking...

Guest's picture

a violent thinking?
it's just an advice, for agencies and clients: stop the use of animals in advertising, start using 3D!

Guest's picture

It's alright, but I think they could've gone further with this idea - it still looks like a cgi.

philippertl's picture 569 pencils

I think it would've worked with a more realistic scene perhaps. this looks too fake.

Guest's picture
8

Simple and original.

Jon-Paul Mountford's picture 863 pencils
6

I'm trying very hard to like this campaign.
But there's just something that jar's with both of them.
It doesn't feel like the advertising is on the skills, but more the animals and violence.

bad copy's picture 662 pencils
10

grandi.
splendida idea.

blacksmurf's picture 196 pencils

very nice.
Someone seems to envy this ad.

easy to say "art director".

Paloma's picture 512 pencils

Nice... but the art is a little poor

TommyO's picture 1878 pencils

Better than then rhino, though.

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