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Anti-Aging treatment for mature skin

Agency: 
Published/Aired: 
October 2009
Description: 

Print advertisment created by Bread, Argentina for Lucy Anderson, within the category: Health.

Intensive anti aging treatment for deep skin regeneration, with immediate lifting efect.

Advertising Agency: Bread, Rosario, Argentina
Creative Director / Art Director / Illustrator: Esteban Paniagua

Comments (27)

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Highest Rated

fondafo's picture
fondafo
Activity Score 418

nice work! so cute!

Charo's picture
Charo
Activity Score 34

I understand the concept, but a why a witch? mmm....

jorj's picture
jorj
Activity Score 638

Maybe because it's Halloween season!!!
& the witch is still scary.

munirgee's picture
munirgee
Activity Score 454

Witch gives the sense of a bit aged woman having wrinkles on the face. You see that there are no wrinkles on the face. Does it work ?

john.lighttern's picture
john.lighttern
Activity Score 216

No. =)

munirgee's picture
munirgee
Activity Score 454

Overall, its nice Ad but horrible while going in depth...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Maybe they should have done a parody on Snowwhite in 2030 or something, without wrinkles. I don't think the whole idea of a 'witch' feels attracting.

fiveminds's picture
fiveminds
Activity Score 39

Clever vision. Fine art!

everartz's picture
everartz
Activity Score 7609

fine art... only!

| everartz |

Guest's picture
Guest

is the ad saying older women are like witches? or is this a halloween promo?

CopyRight's picture
CopyRight
Activity Score 713

good work

Bob08's picture
Bob08
Activity Score 749

Barbie witch.

federo's picture
federo
Activity Score 781

not working. always happen. so much photoshop, so little thinking

Guest's picture
Guest

very nice, works !

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Image background is creatively and by execution lazy. No atmosphere. Art direction: poor.

Guest's picture
Guest

It´s about that her magic is not enought to keep her beauty!!! Sublime piece of art!!!

annavel's picture
annavel
Activity Score 107

I never seen this kind of approach in category, is really cool.
Art direction Excellent!

Aphex's picture
Aphex
Activity Score 264

Esa crema es sólo para BRUJAS :D

"Si eres buen copy, presiona alt + F4"

Aphex's picture
Aphex
Activity Score 264

Esa crema es sólo para BRUJAS :D

"Si eres buen copy, presiona alt + F4"

braindance's picture
braindance
Activity Score 36

concept is great,not enough focus on the face and hands. better effect with face, witches hat stirring up a brew

Guest's picture
Guest

Bad idea. I'd never buy that.

rolling.stone's picture
rolling.stone
Activity Score 2741

Idea is ok, but execution could have been done in other ways too

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~ Quite obviously, I have gathered no moss ! ~

JavierGarza's picture
JavierGarza
Activity Score 150

porque la bruja?
que alguien me explique
jaja

theanc's picture
theanc
Activity Score 2783

I understand that witches are normally old. But there's a problem showing this anti-aging effect on her. People will start think they're witches (horrible, bad looking, disgusting). It brings their self-steem down.

Guest's picture
Guest

i got an idea for another version: the old lady who offers poisonous apple for Snow White :D
it might look cute, seeing her in younger face - still holding the apple and wearing her black robe

Guest's picture
Guest

whats the concept?

fondafo's picture
fondafo
Activity Score 418

nice work! so cute!

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