Lucy Anderson: Anti-Aging treatment for mature skin
Intensive anti aging treatment for deep skin regeneration, with immediate lifting efect.
Advertising Agency: Bread, Rosario, Argentina
Creative Director / Art Director / Illustrator: Esteban Paniagua



27 Comments
I understand the concept, but a why a witch? mmm....
Maybe because it's Halloween season!!!
& the witch is still scary.
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Witch gives the sense of a bit aged woman having wrinkles on the face. You see that there are no wrinkles on the face. Does it work ?
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
No. =)
Overall, its nice Ad but horrible while going in depth...
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Maybe they should have done a parody on Snowwhite in 2030 or something, without wrinkles. I don't think the whole idea of a 'witch' feels attracting.
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Clever vision. Fine art!
fine art... only!
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is the ad saying older women are like witches? or is this a halloween promo?
good work
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Barbie witch.
not working. always happen. so much photoshop, so little thinking
very nice, works !
Image background is creatively and by execution lazy. No atmosphere. Art direction: poor.
It´s about that her magic is not enought to keep her beauty!!! Sublime piece of art!!!
I never seen this kind of approach in category, is really cool.
Art direction Excellent!
Esa crema es sólo para BRUJAS :D
"Si eres buen copy, presiona alt + F4"
Esa crema es sólo para BRUJAS :D
"Si eres buen copy, presiona alt + F4"
concept is great,not enough focus on the face and hands. better effect with face, witches hat stirring up a brew
Bad idea. I'd never buy that.
Idea is ok, but execution could have been done in other ways too
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porque la bruja?
que alguien me explique
jaja
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I understand that witches are normally old. But there's a problem showing this anti-aging effect on her. People will start think they're witches (horrible, bad looking, disgusting). It brings their self-steem down.
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i got an idea for another version: the old lady who offers poisonous apple for Snow White :D
it might look cute, seeing her in younger face - still holding the apple and wearing her black robe
whats the concept?
nice work! so cute!