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Lucozade: To do list

Lucozade: To do list
Your rating: None Average: 9 (8 votes)

Agency: Ogilvy & Mather, London
Creative Director: Ecd Malcolm Poynton
Creative Partner: Neil Dawson
Copywriter: Jon Morgan, Mike Watson
Art Director: Mike Watson, Jon Morgan

17 Comments

tsunamilaw's picture 114 pencils

Good one!

yogic's picture 21 pencils

Is this just like the Red bull one. Jigsaw - to do list .. one and the same.

Im gussin lucozade is an energy drink?

ivan's picture

Yeah, I think the selling proposition is very similar for both products. Gives you stamina.

This is a pretty simple idea, something that comes to your mind as the very first thing on a brainstorming session, but the execution is really good, so it works great at the end. And, sometimes the first thing that comes to your mind is the best.

Guest's picture

I disagree on the execution part. 2 white patches breaking up a black patch!
Papers could have overlapped for me.

pindaro's picture 538 pencils

It's ok.

But i like it better that the jigsaw from redbull.

Guest's picture

I think this won at Cannes.
Either I didn't get it, or I don't like it.

Judge's picture

Lucozade is the forefather of energy drinks, had lost ground over the years to new upstarts RedBull etc. Ad is competent but not inspiring.

Guest's picture

Looks like a briefing that was turned into an ad: Lucozade gives you the power to do a lot of things.
"Okay, why don´t we just show this?".
I find it a bit boring.

JLathrop's picture 22 pencils

The to-do list itself is good, though. That dog has some life!

writergeekdez's picture 287 pencils

i'm not sure if i like the ad as a whole. much better than the red bull one - since this energy drink gives you the ability to get a lot done versus sitting around putting together a blank puzzle.

seeing a ton of things checked off is a pretty mundane, but reading the list really brings it home for me. so, the question becomes...how many people will actually read it?

my favorite touch is towards the end - where their pen gave out and they had to switch to a new one. subtle, but nicely reinforces the message.

Mo's picture 648 pencils

Duh...is this a FRESH idea? huh! It won a lion this year.
Is there something I am missing in this ad? "TO DO" list..and all checked...an energy drink = World's most wanted Ad Award. Is there any hidden/smart thing there that i can't see? Help.

ivan's picture

I agree with you. I wish it was this easy to win every time.

Guest's picture

It is for some of us

Chris's picture 2003 pencils

I agree It's very simple. I wish I could read what he/she has done.

ivan's picture

You can. Just click the view full size link.

Bilal's picture 86 pencils

simple but nice...

Bilal

mee naa moo's picture

i once did an ad similar to this one. but it was...shall we say...rejected. (this was 5 years ago)

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