tsunamilaw's picture
115 pencils

Good one!

yogic's picture
19 pencils

Is this just like the Red bull one. Jigsaw - to do list .. one and the same.

Im gussin lucozade is an energy drink?

ivan's picture

Yeah, I think the selling proposition is very similar for both products. Gives you stamina.

This is a pretty simple idea, something that comes to your mind as the very first thing on a brainstorming session, but the execution is really good, so it works great at the end. And, sometimes the first thing that comes to your mind is the best.

Ivan Raszl, admin of AotW

pindaro's picture
526 pencils

It's ok.

But i like it better that the jigsaw from redbull.

JLathrop's picture
22 pencils

The to-do list itself is good, though. That dog has some life!

writergeekdez's picture
255 pencils

i'm not sure if i like the ad as a whole. much better than the red bull one - since this energy drink gives you the ability to get a lot done versus sitting around putting together a blank puzzle.

seeing a ton of things checked off is a pretty mundane, but reading the list really brings it home for me. so, the question becomes...how many people will actually read it?

my favorite touch is towards the end - where their pen gave out and they had to switch to a new one. subtle, but nicely reinforces the message.

Mo's picture
648 pencils

Duh...is this a FRESH idea? huh! It won a lion this year.
Is there something I am missing in this ad? "TO DO" list..and all checked...an energy drink = World's most wanted Ad Award. Is there any hidden/smart thing there that i can't see? Help.

ivan's picture

I agree with you. I wish it was this easy to win every time.

Ivan Raszl, admin of AotW

Chris's picture
1987 pencils

I agree It's very simple. I wish I could read what he/she has done.

ivan's picture

You can. Just click the view full size link.

Ivan Raszl, admin of AotW

Bilal's picture
86 pencils

simple but nice...


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