Lucozade: To do list
Agency: Ogilvy & Mather, London
Creative Director: Ecd Malcolm Poynton
Creative Partner: Neil Dawson
Copywriter: Jon Morgan, Mike Watson
Art Director: Mike Watson, Jon Morgan
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17 Comments
Good one!
Is this just like the Red bull one. Jigsaw - to do list .. one and the same.
Im gussin lucozade is an energy drink?
Yeah, I think the selling proposition is very similar for both products. Gives you stamina.
This is a pretty simple idea, something that comes to your mind as the very first thing on a brainstorming session, but the execution is really good, so it works great at the end. And, sometimes the first thing that comes to your mind is the best.
I disagree on the execution part. 2 white patches breaking up a black patch!
Papers could have overlapped for me.
It's ok.
But i like it better that the jigsaw from redbull.
www.pindaro.info
I think this won at Cannes.
Either I didn't get it, or I don't like it.
Lucozade is the forefather of energy drinks, had lost ground over the years to new upstarts RedBull etc. Ad is competent but not inspiring.
Looks like a briefing that was turned into an ad: Lucozade gives you the power to do a lot of things.
"Okay, why don´t we just show this?".
I find it a bit boring.
The to-do list itself is good, though. That dog has some life!
i'm not sure if i like the ad as a whole. much better than the red bull one - since this energy drink gives you the ability to get a lot done versus sitting around putting together a blank puzzle.
seeing a ton of things checked off is a pretty mundane, but reading the list really brings it home for me. so, the question becomes...how many people will actually read it?
my favorite touch is towards the end - where their pen gave out and they had to switch to a new one. subtle, but nicely reinforces the message.
Duh...is this a FRESH idea? huh! It won a lion this year.
Is there something I am missing in this ad? "TO DO" list..and all checked...an energy drink = World's most wanted Ad Award. Is there any hidden/smart thing there that i can't see? Help.
I agree with you. I wish it was this easy to win every time.
It is for some of us
I agree It's very simple. I wish I could read what he/she has done.
You can. Just click the view full size link.
simple but nice...
Bilal
i once did an ad similar to this one. but it was...shall we say...rejected. (this was 5 years ago)