11 comments

tsunamilaw's picture
114 pencils
tsunamilawFriday, June 30, 2006 - 03:38

Good one!

yogic's picture
19 pencils
yogicFriday, June 30, 2006 - 03:52

Is this just like the Red bull one. Jigsaw - to do list .. one and the same.

Im gussin lucozade is an energy drink?

ivan's picture
ivanFriday, June 30, 2006 - 03:55

Yeah, I think the selling proposition is very similar for both products. Gives you stamina.

This is a pretty simple idea, something that comes to your mind as the very first thing on a brainstorming session, but the execution is really good, so it works great at the end. And, sometimes the first thing that comes to your mind is the best.

Ivan Raszl, admin of AotW

pindaro's picture
530 pencils
pindaroFriday, June 30, 2006 - 19:19

It's ok.

But i like it better that the jigsaw from redbull.

www.pindaro.info

JLathrop's picture
22 pencils
JLathropFriday, June 30, 2006 - 09:56

The to-do list itself is good, though. That dog has some life!

writergeekdez's picture
257 pencils
writergeekdezFriday, June 30, 2006 - 10:24

i'm not sure if i like the ad as a whole. much better than the red bull one - since this energy drink gives you the ability to get a lot done versus sitting around putting together a blank puzzle.

seeing a ton of things checked off is a pretty mundane, but reading the list really brings it home for me. so, the question becomes...how many people will actually read it?

my favorite touch is towards the end - where their pen gave out and they had to switch to a new one. subtle, but nicely reinforces the message.

Mo's picture
648 pencils
MoFriday, June 30, 2006 - 11:52

Duh...is this a FRESH idea? huh! It won a lion this year.
Is there something I am missing in this ad? "TO DO" list..and all checked...an energy drink = World's most wanted Ad Award. Is there any hidden/smart thing there that i can't see? Help.

ivan's picture
ivanSaturday, July 1, 2006 - 11:48

I agree with you. I wish it was this easy to win every time.

Ivan Raszl, admin of AotW

Chris's picture
1989 pencils
ChrisSaturday, July 1, 2006 - 08:58

I agree It's very simple. I wish I could read what he/she has done.

ivan's picture
ivanSaturday, July 1, 2006 - 11:49

You can. Just click the view full size link.

Ivan Raszl, admin of AotW

Bilal's picture
86 pencils
BilalSaturday, July 1, 2006 - 12:17

simple but nice...

Bilal