Lucozade Sport: Hydrates and fuels you better than water, 3

Hydrates and fuels you better than water.

Lucozade is running a campaign to showcase a trio of its new rugby brand ambassadors, England's Chris Robshaw, Scotland's Richie Gray and Wales' Leigh Halfpenny, ahead of this weekend's start of the Six Nations championships. The £1m marketing activity highlights its Lucozade Sport brand and is tailored to each of the respective three countries, running across outdoor and digital.

Advertising Agency: Grey, London, UK
Creative Director: Andy Lockley
Designer: Ryan Connolly
Photographers: Diver & Aguilar
Represented by David Birkitt
Account Director: Jon Lawton
Account Manager: Alex Dousie
Published: February 2013


kleenex's picture
36288 pencils

Did they have to do this in the rain??

bate_palmas's picture
1479 pencils

Not the kind of thing you put on AOTW chaps. Day to day stuff this, no? Would you really add this to your portfolio?

Milan Solanki's picture
Milan Solanki
988 pencils

what's the point of yellow vertical line with dot (let alone ad!!)

dean viii's picture
dean viii
1676 pencils

There is zero concept here. This is bad. Bland art direction, too.

Derek Mullings's picture
Derek Mullings
34 pencils

Is that a headline or is it the proposition?

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