Hydrates and fuels you better than water, 3

February 2013
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Lucozade is running a campaign to showcase a trio of its new rugby brand ambassadors, England's Chris Robshaw, Scotland's Richie Gray and Wales' Leigh Halfpenny, ahead of this weekend's start of the Six Nations championships. The £1m marketing activity highlights its Lucozade Sport brand and is tailored to each of the respective three countries, running across outdoor and digital.

Represented by David Birkitt

Hydrates and fuels you better than water.

Advertising Agency: Grey, London, UK
Creative Director: Andy Lockley
Designer: Ryan Connolly
Photographers: Diver & Aguilar
Account Director: Jon Lawton
Account Manager: Alex Dousie

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Derek Mullings's picture
Derek Mullings
36 Activity Scores

Is that a headline or is it the proposition?