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I like this advertisement. It asks a question, which makes the reader/viewer look around for the answer/to see if they are right. They get the answer, but then may be compelled to find out why, because it seems like the wrong answer. Possibly head to the internet to check it out.

Advertisement has worked.

The audience may have learned something, which is the point of the ad. If they stop eating eggs, great. But I think it's more about getting people to think and learn about the issue they are trying to bring awareness to.

The simplicity is great and the cute little chick is eye catching.