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23 comments

modern drunker's picture
modern drunker
85 pencils

rotten idea, disgusting photoshop,
Bravo guys !

SeanMartin's picture
SeanMartin

Do they teach *anything* about international marketing where you go to school? Honestly, I'm curious about that.

pscs's picture
pscs
440 pencils

calm down lol, they paid a teenager 50 bucks who just downloaded photoshop...

SeanMartin's picture
SeanMartin

It's a serious question, because from most of the superficial comments around here, you'd think the advertising world ends and begins on Madison Avenue, everyone should speak perfect English, and no one should ever give a crap about another country's culture when designing something for its audience.

Anybody can put together a pretty picture, even the fanboys around here. But to create something that will speak to the people reading it is whole different art form. These oh so easily dismissed ads are actually pretty good *when you consider who they're supposed to reach*.

gmint7's picture
gmint7
2685 pencils

:::J:::

well said SeanMartin

Ad is more of messages than cosmetics.

:::J:::

CGilb09's picture
CGilb09
572 pencils

I second that. Advertising is ultimately about the idea, sorry you bitter, angry AD's.

Tweet tweet: @ThisAbility

gmint7's picture
gmint7
2685 pencils

:::J:::

lol, thats true

hmm, how else would u do it ?

:::J:::

Anthonybie's picture
Anthonybie
5 pencils

They wanna people to give their attention to those wandering pets. Coz every year, there are thousands of pet died in China because their masters abandon them after getting bored.

iT-iS-i's picture
iT-iS-i
1721 pencils

"Love it like loving your family" Nice, go China...

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

snolet's picture
snolet
104 pencils

Dear Ran Gao & Tony Li. Excuse me, but these ads are horrible. Your photoshop skills are... non-existent.
But I hope it's an error. Maybe You sent the first drafts... Not the finished ads...
I Don't know... I'm confused...

sloppy4's picture
sloppy4
1496 pencils

didn't i see this in a mentos ad 10 years ago?

Neil Levy's picture
Neil Levy
314 pencils

dear creatives, don't listen to anyone who writes mean comments and doesn't use their real name. they're just being assholes. and anyone who gets a thrill out of putting people down without helping them back up isn't worth shit.

my two cents are maybe the cat looks a little fancy to be a stray. i think the idea is good though. are they for an animal shelter? i assumed so but it's not totally clear.

virtualplaydoh's picture
virtualplaydoh
252 pencils

Hey I can't really tell if these ads are really bad or just not so good? I lean towards the latter. There is a hint of an idea in there. But I think there's more to be said about the skills in trying to figure out what people were thinking. This can become an art form in itself.

NatalieM's picture
NatalieM
1687 pencils

It's a clever idea. Still needs some design edits, but it's on the road to be finished.

mlsman5000's picture
mlsman5000
128 pencils

Ha ha haa ha ha ha haaaaa ha haaaa ha ha ha ha haaa haa ha ha, oh shit this is funny.

My favourite bit is the little bit of unfinished airbrushing in the right corner and the eyes are a lovely touch, classic. Thanks for the tears guys.

keddy's picture
keddy
134 pencils

Eesh! bad!

tridipnandi's picture
tridipnandi
220 pencils

creative juice is melting...

Stef's picture
Stef
8 pencils

Here's a new headline: 'my name is Stef, I'm really disgusted by this, please take it away'

modern drunker's picture
modern drunker
85 pencils

commiseration is the worst insult,
To life teachers :
here is are shown of campaing published, it is not the annex of a school of communication in order to ameliorate pictures, concept...
It's a bad ad, the next will be better,
It's not difficult to imagine !!!
Cheers

luisrivera11's picture
luisrivera11
469 pencils

the art director must be fired, he killed a nice idea.

xenia's picture
xenia
10 pencils

haha take cats home... don't eat them!

della-yang's picture
della-yang
21 pencils

You don't know anything.
The view to Chinese is stupid.
No one in China eats cats, except the suck man.
The west media brainwashes you succeed,hmmm.

slip's picture
slip
919 pencils

no comment.

SJB

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