Agency Network: 
May 2008

Print advertisment created by Ice Cream, China for Lucky Cat Club, within the category: Public Interest, NGO.

My name is Doraemon, I am very famous. Please take me home.

Advertising Agency: Ice Cream Communications, Beijing, China
Creative Directors: Jesus Gu
Art Directors: Ran Gao, Tony Li
Copywriters: Jesus Gu

Comments (18)

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mark3r's picture
Activity Score 1949

Art direction killed the concept... sad..

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Who the hell is Doraemon? I get tom and jerry even garfield
What are these ads about, Is it a cultural thing, do i need to learn chinese.

panasit's picture
Activity Score 687

The ad sucks. But if there is a reference you don't get, don't assume right away that it's not popular because it will only make you look stupid (Doraemon is as popular as Mickey Mouse in Asia). The only way to make yourself look stupider is to compare anything Asia related to China, which you did, which is racist.

Doraemon is the most famous of all Japanese animation. Anyway, next time attack the concept and composition, not the culture... or not, your choice.

--good idea is enemy of great idea

ChuckNorris's picture
Activity Score 834

Whoa! Overreacting a bit, eh?

How would he know Doraemon is not Chinese?

The ad is from a Chinese agency.

panasit's picture
Activity Score 687

No I am not. The person was intentionally racist. There's no Chinese language in the ad and the person asked whether or not he needs to learn Chinese to understand it.

--good idea is enemy of great idea

deepside's picture
Activity Score 177

Doraemon is a famous character in asia

The poster is bad&queer,i don't want to takt that cat~

Anthonybie's picture
Activity Score 5

Every year, there are thousands of pet died in China because their masters abandon them after getting bored. I think these ads must be related to this phenomenon. Those abandoned cats disguise themselves with cartoon images to get people’s attention in order to find a new home. So humour idea, I like it!

CGilb09's picture
Activity Score 572

Now that someone's actually explained it well rather than throwing out the race card, I like it. =)

Tweet tweet: @ThisAbility

i_i's picture
Activity Score 229

photoshop didn't quite make it but I do like the thinking

keddy's picture
Activity Score 134


the_dejawoo's picture
Activity Score 98

yes. I agree. Art direction kills concept.

cortescreativo's picture
Activity Score 118

which concept?

(miguelandréscortés / Graphic Creative / Y&R)

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

Like the agency name: Ice Cream Communications :-p


LeSet's picture
Activity Score 100

Il like the art direction on this one. The tom & jerry one needs some photoshopping, and the Garfield one needs a lot of better photoshopping. This one is the best though. If you don't know who Doraemon is, you should just google it before commenting.

juniojo's picture
Activity Score 11

good Performance

SeanMartin's picture

There's a lot to like in this series, not the least of which is the poignancy, particularly in this one (and yeah, guys, if you dont know who Doraemon is, dont bother with the stupid comments -- nor is taking infantile pot shots at the agency name really working in your favour). The art direction has some wonderfully subtle touches, and the consistency of style across the campaign insures people will remember it. No, it's not Gold material, but I dont think that was their goal when they developed the series. For a market in a culture that's obsessed with the visually strange and unusual, I'd bet this was well received.

gmint7's picture
Activity Score 2683


i think it works.
works for me as a person who knows doraemon

but i still think the art is "lazy"


Cedars's picture
Activity Score 77


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