teenie's picture
1894 pencils

These are fantastic. I've seen them around before and still I read through the whole copy again and again.

axelk's picture
286 pencils

the return of the copy

Wordnerd's picture
6692 pencils

Yeah BAM! very nice

Patrick Vermeylen's picture
Patrick Vermeylen


gibshellenberger's picture
157 pencils

wow, fun to read. something few ad writers accomplish.

ben's picture

I really, really, really wish I had written these ads.

Talking about letting press speak for itself...

fractalrene's picture
1504 pencils

I dont remember if these won at Cannes or Epica, but for sure they're lovely, so well written... make me envy.

instinctive traveller's picture
instinctive tra...
189 pencils

does that really-really matter? the cannes or the epica? http://upthechimney.blogspot.com

cowabunga's picture

copywriters rulez!!!!

saywateveruwant's picture
20 pencils

these ads stand out from the crowd. i prefer this of the two tho..

the.adnerd's picture
160 pencils

we didn't have lions like this this year, uh?

Joe76's picture
772 pencils

Where´s the rest of the campaigne?? :(

Mr Hughes's picture
Mr Hughes
386 pencils

You can download the whole campaign here: http://www.chemistry.ie/index_nni.html

Mr Hughes's picture
Mr Hughes
386 pencils

Love these!

Tryinghard's picture
10 pencils

This is nice and smart, the copy carries you till the end of the ad, i believe in simplicity - and that is beauty. Cheers

Silver Surfer's picture
Silver Surfer
28 pencils

Totally disagree. Once you start reading, you know where it's going and it's all filler. What's the point? The power of press? You just filled a space with copy that has nothing to say. It's not funny, not powerful, just okay. I have to give it credit for being all copy with minimal art direction when the trend is all about being visual.

Simple? yes. Powerful? Not quite.

Tryinghard's picture
10 pencils

silver surfer

Totally agree, from the professional's point of view, i have used unappropriate choice of words here. anyway, i like this ad in my own simple thoughts, im talking about simplicity here, there is no need to elaborate about that, powerful? who say's its powerful, the ad is smart enough to catch attention. minimalism is not bad, that's where beauty come from.

x-men's picture
340 pencils

x-celent campaign!

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