LPDA: Baby seal

LPDA: Baby seal

Animals are not clowns.
Portuguese Animal Rights League.

Advertising Agency: Partners Lisboa, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Retoucher: ImageNation
Photography: GettyImages / Corbis

Your rating: None Average: 7.2 (36 votes)

Comments

Submitted by www on Fri, 2008-01-04 04:39.

so bad!
Where are Leo Burnett to save Portugal?

Submitted by emailer on Fri, 2008-01-04 05:22.

good idea! nice ad!
go Portugal!!

Submitted by Kateter on Fri, 2008-01-04 06:26.

I like this idea. very powerful. nicely executed.

Submitted by Persia Princess on Fri, 2008-01-04 07:30.

Very good ad. Let's fight for animals.

Submitted by harshik suraiya on Fri, 2008-01-04 09:08.

very strong. like it.

your work is your identity.
http://harshikcreations.blogspot.com/

Anabel's picture
Submitted by Anabel on Fri, 2008-01-04 12:20.

very touching. I like the idea, it was carried out very well.

Submitted by adaddiction on Fri, 2008-01-04 12:51.

I like the premise behind the concept, but I find repetitive the visual and the headline saying that animals are not clowns. You get that already from the visual. To say that again in the headlines it's like having to explain a joke that is not easy to get.

Submitted by writergeekdez on Fri, 2008-01-04 13:38.

i definitely agree with the "see say" thing...needed a twist of some sort or maybe a more straightforward headline to balance the imagery.

love the body copy, too. very powerful stuff.

Submitted by Jet Propulsion Lab on Fri, 2008-01-04 14:44.

You took the words right out of my mouth...

Submitted by ADD on Fri, 2008-01-04 13:24.

very hypocritical... unless the clown make-up was actually photoshopped onto the picture.

Submitted by psm on Fri, 2008-01-04 14:22.

AMAZING! an emotional and beautiful ad!

Submitted by panasit on Sun, 2008-01-06 09:10.

disturbing, so effective.

-Tung
--good idea is enemy of great idea

Submitted by Dzsoi on Mon, 2008-01-07 04:32.

Good pictures and I really like the body copy.

Submitted by daveconrey on Tue, 2008-01-08 18:41.

Let's see, how can I make people not read my ad? I know, lots of small type knocked out of a multicolored background.