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19 comments

Have Heart's picture
Have Heart
922 pencils

Looks extremely nice, but I don't really get the point.

Guest commenter's picture
Guest commenter

That's the whole point. Its for New Zealand's. L&P is a part of NZ's history, and the campaign is mocking the attitude of NZers. If you don;t get it, you ain't a kiwi

Spanky's picture
Spanky
4895 pencils

the lines suck. and the art direction is dated.

Boomsticks's picture
Boomsticks

Spanky, you're a dickhead. Every comment I've ever seen from you on here is negative.
Why don't you show us some of your work? Or are you so busy criticising other people's stuff that you haven't done any decent supermarket flyers lately?

Spanky's picture
Spanky
4895 pencils

look at good ads, you'll find nice comments. look at your work, you'll find comments like this. amazing how that works.

Boomsticks's picture
Boomsticks

The Cannes judges seem to like my work.
How about a link to some of your stuff?

Spanky's picture
Spanky
4895 pencils

if this is your work, you're full of shit.

Boomsticks's picture
Boomsticks

No this isn't my work. And I don't think it's anywhere near Cannes standard.
But I'm not gonna waste my time criticising it when it is what it is.
But can I see some of yours please?

Spanky's picture
Spanky
4895 pencils

check one show 07 and graphis 08 if you want to see my work. and if you're going to defend work, it might help to defend something you actually like.

Tincho's picture
Tincho
1093 pencils

What I get about this campaign is that you can drink L&P with a good variety of meals ("combo") that aren´t tasty in these cases.

What I don´t get is the Retro style (Maybe they were told to show that L&P is "The Original" since 1907), and there are also some words that I don´t get clearly. (Maybe because it´s a local slang of New Zealand)

Maxwedge's picture
Maxwedge
558 pencils

Yes these are Kiwi slang and prob too localised to be understood internationally. L&P lemonade and lard filled meat pies have an historical heritage in NZ. This was part of the stable diet in the 70's before the international fast food franchises and playstation took over. Incredibly kids didnt get fat then.

Tuck shop - School canteen
Scab - Someone who hits people up for spare change
Dole - Welfare pay day
Missus - Girlfriend or wifey.

Che che.

Tincho's picture
Tincho
1093 pencils

Thanks for the information.

creative_catalyst's picture
creative_catalyst
110 pencils

I really like these, so they're localised big deal so many ads on here are mainly because you are selling to the local market. Nice campaign appeals to the target market.Good job guys.

lamz's picture
lamz
208 pencils

.. so its and ad camp. for L&P?
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;-P kidding..

Maxwedge's picture
Maxwedge
558 pencils

Hillbilly finishing school :-D

Snahbah's picture
Snahbah

Kiwis love meat pies - they are available everywhere, but mostly bakeries, which are also everywhere. All these ads are trying to do is get you to buy L&P (which is great) when you think about munching a pie. Simple.

roy's picture
roy

Onya Spanky.

Love Pantywaist - love child of Spanky

Dawnraid's picture
Dawnraid

Pies and L&P we're the thing back in the day. Hence the saying "Mum can't be arsed cooking ", meaning buy a L&P and a pie (combo).

L&P is celebrating 100 years (since 1907)in NZ, hence the "old" style of the ad and the kiwi slang. And pies and L&P have been around since the early 1900's.

"L&P, world famous in New Zealand since ages ago"

Guest's picture
Guest

Have a nice comment.
--------
juliana

http://themastercleanse.org/the-lemonade-diet

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