35 comments

weighter's picture
weighter
744 pencils

what?

kre8's picture
kre8
989 pencils

last night i had spaghetti and meatballs.
(i thought you might find that more interesting than this ad)

the_ashlands's picture
the_ashlands
1394 pencils

hahahhaa!

what %age of people would actually get this ad? i know im not and even if i was would still find this incredibly boring...maybe if i was a church-goer?? then again, no.

ivan's picture
ivan

You know who Gabriel Archangel was and what he did (supposedly), right?

Ivan Raszl, admin of AotW

Sandis Grantins's picture
Sandis Grantins
26 pencils

I know. Clever ad. :)

copycomoelcopi's picture
copycomoelcopi
822 pencils

Aaaaaaaaaaaah, now i get it.

kre8's picture
kre8
989 pencils

nope.
he's not a copywriter at lowe?
i just googled it and its something to do with religion...no wonder i didnt know.
anyway, still find it a tired execution.

ivan's picture
ivan

I'm not the right person to explain it correctly, but Gabriel was a fictional character in the bible who dictated parts of the book to humans. He was the ultimate communicator. And, this is relevant because of Xmas.

Ivan Raszl, admin of AotW

decadent_zero's picture
decadent_zero
18 pencils

he wasn't a fictional character. there are no fictional characters in the bible. (believing in that is another story but you get what i mean). gabriel was the messenger angel, who would relay all of god's messages to humans - through dreams, or through apparitions.

copycomoelcopi's picture
copycomoelcopi
822 pencils

fome.

djspiralz's picture
djspiralz
491 pencils

god.... the archangel was a copywriter

Macs's picture
Macs
7 pencils

Religion Lesson #1:
Gabriel is an Archangel who is thought to serve as a messenger from God.
Christians believe him to have foretold the births of John the Baptist and Jesus.
In the New Testament, Gabriel is the angel who comes with/in the Holy Spirit and reveals
Mary that she will give birth to Jesus.

the_ashlands's picture
the_ashlands
1394 pencils

please god...let there be no lesson #2.

lord hear our prayers.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I agree. In this day and age, when more people worship Paris Hilton than religious figures, it's just not a good idea to use a vague religous allusion in your ads. only a handful of people are going to understand it. I didn't get it.

ivan's picture
ivan

Even though I'm an atheist, I do believe we should not forget the culture that was nurtured by religion in the last 2k years.

Ivan Raszl, admin of AotW

AdDavid's picture
AdDavid
406 pencils

btw Ivan, just a few days back for my post 'The cruising villa' u said u didn't realte to the copy bcoz it had a mention of God, though it had nothing religious about it, just that a naturally rich tourist destination 'Kerala' is promoted as " God's own country " . i guess this is exception, though even after it makes sense, it doesn't make it an interesting ad at all. or may be bcoz it's from Lowe. whatever, i respect ur judgement.

ivan's picture
ivan

And, it holds true, I can't.

Ivan Raszl, admin of AotW

AdDavid's picture
AdDavid
406 pencils

that's ok. but isn't advertising all about what the consumers realte to instead of us? shudn't we judge ads based on consumers' beliefs, feelings n likings rather than our own? anyway, i won't take much of ur time discussing this, u have a huge resposibility. carry on.

slimseni's picture
slimseni
85 pencils

i presume the target audience here believes in xmas and subsequently archangel gabriel. even through the execution looks tired and gabriel is not a copywriter (perhaps he's more of a publlic realtions officer), we cant shy away from the fact that gabriel is an important figure in an important book of an important religion of the world.
ATH
(Always Trigger-Happy)

the_ashlands's picture
the_ashlands
1394 pencils

hmmm...thats funny, cuz atheism is commonly defined as the 'belief that there is no god or gods and that religion should be suppressed'...then again i suppose there are varying degrees to everything...but, maybe your more agnostic than atheist??

ivan's picture
ivan

To be precise I'm Agnostic atheist. At least at this moment in my life that is. I realize that new experiences in the future can change me becoming more of a theist or making my current beliefs stronger as an atheist.

Ivan Raszl, admin of AotW

decadent_zero's picture
decadent_zero
18 pencils

although italians are a predominantly catholic country, so i guess this is common knowledge for them.

andysceptic's picture
andysceptic
22 pencils

the agency is in italy. italians have a strong cultural roots in religion - particularly catholicism. i think this ad probably works a lot harder for the audience it was intended for (italians).

Macs's picture
Macs
7 pencils

Maybe, sinners... maybe.

addyhoch10's picture
addyhoch10
2592 pencils

not absolutely outstanding but ok.

consider that in italy people are more familiar with the religious background.

ellehcimeo's picture
ellehcimeo
3522 pencils

agree, the location would have everything to do with how this ad would be recieved.

the_ashlands's picture
the_ashlands
1394 pencils

good point..

Macs's picture
Macs
7 pencils

true.

nemesis's picture
nemesis
761 pencils

Hahaha, cool. Very clever.

Lee Clow's picture
Lee Clow
46 pencils

Ivan's response to AdDavid ad about 'God's own Country'
and then this post. Doesn't make any sense at all.
And worse still this ad is complete non-sense.

mikelite's picture
mikelite
1031 pencils

I thought they were being sarcastic since the cards were so ugly.

SanBruno's picture
SanBruno
20 pencils

Err...everything aside, so what if god's messenger is working for LOWE?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Not that I'm defending the ad, but I think the point is that Gabriel worked for God, the ultimate client. If you can communicate for God and make him happy, (in other words, God himself trusts you to communicate for him to the masses) then you must be one helluva copywriter.

Again, I don't think it's a great ad, but this is my interpretation.

Claudia76798687's picture
Claudia76798687

Smart idea. Very cool.

Guest's picture
Guest

NOT REALLY COOL...

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