Lowe Pirella Fronzoni: Emanuele Pirella

What if you were a young copywriter and you were appointed to write an ad to celebrate Emanuele Pirella, father of all copywriters?
How can you find the right words to write about a person who has just been nominated by the English 'The father of Italian copywriting'? Right, because Mark Tungate defined Emanuele Pirella with these exact words, 'Father of Italian copywriters', in his book 'Adland, a global history of advertising'. What's the problem? None, except for the fact that I am the one chosen to
fill the uncomfortable role of writing this celebrative text. They chose me, the guy who is not even the nephew of copywriting. So for this reason (and I also speak to you, Emanuele Pirella, the man I work for) I ask you to be comprehensive. Up until last month the only titles I wrote were the ones of the songs on the CDs I burnt. Instead now, I'm here, speaking about the man who let the immortal 'O Così o Pomì', the scandalous 'Chi mi ama mi segua' and the celebrated 'Altissima, purissima, Levissima' come to life. The founder of one of the biggest Italian communication agency, the man who wrote hundreds of articles, who gives lectures and seminars around Italy and the one who won so many prizes that he doesn't even know where to put them anymore. So please, help me, and if someone should ask you, I hope you will say that this was a wonderful ad.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director / Illustrator: Lorena Cascino
Copywriter: Massimo Ambrosini
Published: November 2008

14 comments

Guest's picture
Guest

visually stunning

Guest's picture
Guest

Bravi!
I like it.

Guest's picture
Guest

Emmanuele please don't dismiss him.

alexander_bickov's picture
alexander_bickov
3279 pencils

Good work

copycomoelcopi's picture
copycomoelcopi
822 pencils

ok. could be the translation, but it flaws a little at the end.

kgeiger's picture
kgeiger
7163 pencils

Yep. The English translator is the bastard of English copywriters. ;)

Chopper's picture
Chopper
1015 pencils

That's a moving Xmas letter for your daddy.
Perhaps prepared a little in advance.

Guest's picture
Guest

grande! mi piace un bel pò!

Guest's picture
Guest

I refuse to waste time reading the ad or that long ass description.

Guest's picture
Guest

la cosa che mi piace di più è vederlo scritto a mano, in questo momento in ci si è dimenticati del valore della carta. (lavoro in una agenzia web :D:D )

Guest's picture
Guest

What you did is just copy& paste from this one http://adsoftheworld.com/media/print/romtelecom_clicknet_cinema

felice's picture
felice
73 pencils

ops!!

Guest's picture
Guest

Tana!

Guest's picture
Guest
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