11 comments

joanna_monkey's picture
joanna_monkey
152 pencils

Yawn

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
250 pencils

ya-awn.
i was looking for a funny twist but i guess there isn't any.
btw, mr. admin: it's löwenbräu (not that it really matters..)
;)
♥♠

marco's picture
marco
118 pencils

Agree yawn. Maybe if there was heaps of glasses & they were stacked up on each other it would give me the sense that they might be drunk,
but 1 beer isn't going to f$#@ you up!

darrenalawi's picture
darrenalawi
146 pencils

Yes, if they appeared very, very, very drunk somehow it would be a lot funnier. Good idea though, using pilots.

Mecajet's picture
Mecajet
116 pencils

what horrible photoshop.

Bad Monkey's picture
Bad Monkey
8 pencils

Please elaborate.

Charlie Pratt's picture
Charlie Pratt
427 pencils

I know we all perceive things differently, which is the beauty of (and the trouble with) advertising, but I think this falls into the ol' What's-The-Message-Here? category.

Pilots that need a beer so bad they keep one handy (albeit non-alcoholic) in the operating room? This would be just as ridiculous if it were a glass of chocolate milk or Kool-Aid.

Perhaps they are just trying to elicit a simple laugh. For that, well done. However, if this was an attempt to actually sell a possible customer on the brand of beer, I think it misses the mark.

_

http://www.charlieprattdesign.com

Bad Monkey's picture
Bad Monkey
8 pencils

How can it possibly miss the mark?

It's non alcoholic beer, safe enough to drink for even airline pilots. Selling point 1/2: Safe.

In addition, it's supposed to be so tasty that the pilots would rather have said non alcoholic beer than a glass of chocolate milk or Kool-Aid. Selling point 2/2: Tasty.

Summary: A delicious beer that's safe to drink for everyone.

gmint7's picture
gmint7
2685 pencils

:::J:::

i like it.
I think they should show more glasses...
maybe them "cheers"ing

:::J:::

bacaladito's picture
bacaladito
32 pencils

SFX: Crickets.

vinnyrihal's picture
vinnyrihal
60 pencils

I'm looking at it expecting something funny or witty to pop out at me...

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