Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Teng Run Run
Copywriters: Gayle Lim, Lester Lee
Retoucher: Kin (Eye Candy)
Photographer: EO
Via: Kuteev
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10 Comments
Yawn
ya-awn.
i was looking for a funny twist but i guess there isn't any.
btw, mr. admin: it's löwenbräu (not that it really matters..)
;)
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Agree yawn. Maybe if there was heaps of glasses & they were stacked up on each other it would give me the sense that they might be drunk,
but 1 beer isn't going to f$#@ you up!
Yes, if they appeared very, very, very drunk somehow it would be a lot funnier. Good idea though, using pilots.
Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog
what horrible photoshop.
Please elaborate.
I know we all perceive things differently, which is the beauty of (and the trouble with) advertising, but I think this falls into the ol' What's-The-Message-Here? category.
Pilots that need a beer so bad they keep one handy (albeit non-alcoholic) in the operating room? This would be just as ridiculous if it were a glass of chocolate milk or Kool-Aid.
Perhaps they are just trying to elicit a simple laugh. For that, well done. However, if this was an attempt to actually sell a possible customer on the brand of beer, I think it misses the mark.
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http://www.charlieprattdesign.com
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http://www.charliewrites.com
How can it possibly miss the mark?
It's non alcoholic beer, safe enough to drink for even airline pilots. Selling point 1/2: Safe.
In addition, it's supposed to be so tasty that the pilots would rather have said non alcoholic beer than a glass of chocolate milk or Kool-Aid. Selling point 2/2: Tasty.
Summary: A delicious beer that's safe to drink for everyone.
:::J:::
i like it.
I think they should show more glasses...
maybe them "cheers"ing
:::J:::
SFX: Crickets.