February 2011

Print advertisment created by Out of The Box, India for Love thy body, within the category: Health.

Advertising Agency: Out of the Box, Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Creative Directors: Viral Pandya, Sabu Paul, Guneet Pandya
Photographer / Illustrator: Sunil Singh
Typographer: Ajay Yadav
Copywriters: Viral Pandya, Sabu Paul, Guneet Pandya

Comments (24)

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Highest Rated

bakamono's picture
Activity Score 1002

Famous internet pic, big butt in bubbles.

because therefore it is

NataliaLima's picture
Activity Score 1380

"thy"? Unnecessary. I hope it was just bad traslation.

mr.x's picture
Activity Score 998

I've seen this photo before but not in an ad. I don't think this'll work. Too erotic to be an ad for a spa in my opinion. Maybe they've got happy endings.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I've seen it before too. I don't think it's too erotic but in the Netherlands we're used to a lot more I suppose. 'Think it's kinda cute lol.

Vingy's picture
Activity Score 474

Love the art, love the ad
yep maybe it's too "sexy" for us, but maybe in India they have another/ more open point of view about sexuality and erotism. I think this works well.

akshaysrikar's picture
Activity Score 420

in India we do have a open point of view. this one jus crossed it. this would never get published in India.

Pedestrian's picture
Activity Score 492

They specialize in massaging my butt?

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

lol, comedy

Tom Megginson's picture
Tom Megginson
Activity Score 548

Nice Art Direction. "Thy" works because it's a play on King James Bible versions of the 10 Commandments ("love thy neighbour").

The eroticism doesn't bother me, because spas are about indulgence. It's the pale skin that's annoying. It's sad that people in India are so obsessed with being paler than they are. Brown is beautiful.

akshaysrikar's picture
Activity Score 420

there is no art 'direction' here.... this picture was stolen, probably from some wallpaper site.

bakamono's picture
Activity Score 1002

Famous internet pic, big butt in bubbles.

because therefore it is

luispiter's picture
Activity Score 2756

its funny

warreno's picture
Activity Score 222

If this is an ad for a spa in India, why are the body parts "white"?

arke1's picture
Activity Score 235

haha that's a fair call. I was thinking the same actually.

Billoughsby's picture
Activity Score 5142

Question for the troops: Is it eroticism if it looks like a baby's butt, and not an adult posterior? I don't find this at all erotic. (Not sure standing on your head in a bubble bath is "loving yourself", and if that's what it would take, I will not be finding out.)

That's it.

morse's picture
Activity Score 17775

This is pretty good, but I also don't get why this baby pink skin. Brown would actually look better.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Lazarus's picture
Activity Score 1536

Nice ass.

Chris.S's picture
Activity Score 33

that's a ready made Shutterstock photo


Cogito ergo sum

Blashyrkh's picture
Activity Score 32882

That must be a cute heart full of shit

Copykid's picture
Activity Score 95

It's done before in the Netherlands by Geberit

Martijn's picture
Activity Score 1888

I think Viral is really a cool name for a copywriter. Lucky guy.

SornerJuan's picture
Activity Score 2
zigzag2's picture
Activity Score 2

Idea Chori kiya re!!!

Master Jack's picture
Master Jack
Activity Score 64

Don't like this