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Love thy body: Bottocks

Love thy body: Bottocks
Your rating: None Average: 6.5 (41 votes)

Advertising Agency: Out of the Box, Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Creative Directors: Viral Pandya, Sabu Paul, Guneet Pandya
Photographer / Illustrator: Sunil Singh
Typographer: Ajay Yadav
Copywriters: Viral Pandya, Sabu Paul, Guneet Pandya

24 Comments

NataliaLima's picture 1390 pencils

"thy"? Unnecessary. I hope it was just bad traslation.

mr.x's picture 655 pencils

I've seen this photo before but not in an ad. I don't think this'll work. Too erotic to be an ad for a spa in my opinion. Maybe they've got happy endings.

Jaap Grolleman's picture 6401 pencils

I've seen it before too. I don't think it's too erotic but in the Netherlands we're used to a lot more I suppose. 'Think it's kinda cute lol.

Vingy's picture 494 pencils
8

Love the art, love the ad
yep maybe it's too "sexy" for us, but maybe in India they have another/ more open point of view about sexuality and erotism. I think this works well.

akshaysrikar's picture 426 pencils

in India we do have a open point of view. this one jus crossed it. this would never get published in India.

Pedestrian's picture 438 pencils

They specialize in massaging my butt?

Ron Burgundy's picture 1676 pencils

lol, comedy

Tom Megginson's picture 194 pencils

Nice Art Direction. "Thy" works because it's a play on King James Bible versions of the 10 Commandments ("love thy neighbour").

The eroticism doesn't bother me, because spas are about indulgence. It's the pale skin that's annoying. It's sad that people in India are so obsessed with being paler than they are. Brown is beautiful.

akshaysrikar's picture 426 pencils

there is no art 'direction' here.... this picture was stolen, probably from some wallpaper site.

bakamono's picture 855 pencils

Famous internet pic, big butt in bubbles.

because therefore it is

barcreativo.com's picture 2752 pencils
warreno's picture 222 pencils
1

If this is an ad for a spa in India, why are the body parts "white"?

arke1's picture 241 pencils

haha that's a fair call. I was thinking the same actually.

Billoughsby's picture 5127 pencils
2

Question for the troops: Is it eroticism if it looks like a baby's butt, and not an adult posterior? I don't find this at all erotic. (Not sure standing on your head in a bubble bath is "loving yourself", and if that's what it would take, I will not be finding out.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

morse's picture 8826 pencils
8

This is pretty good, but I also don't get why this baby pink skin. Brown would actually look better.

What hath God wrought

Lazarus's picture 1304 pencils

Nice ass.

Chris.S's picture 27 pencils

that's a ready made Shutterstock photo

©

Cogito ergo sum

Blashyrkh's picture 21230 pencils
3

That must be a cute heart full of shit

Copykid's picture 95 pencils

It's done before in the Netherlands by Geberit

Martijn's picture 1884 pencils

I think Viral is really a cool name for a copywriter. Lucky guy.

SornerJuan's picture 2 pencils
zigzag2's picture 2 pencils

Idea Chori kiya re!!!

Master Jack's picture 64 pencils

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