Love thy body: Bottocks
Advertising Agency: Out of the Box, Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Creative Directors: Viral Pandya, Sabu Paul, Guneet Pandya
Photographer / Illustrator: Sunil Singh
Typographer: Ajay Yadav
Copywriters: Viral Pandya, Sabu Paul, Guneet Pandya


24 Comments
"thy"? Unnecessary. I hope it was just bad traslation.
I've seen this photo before but not in an ad. I don't think this'll work. Too erotic to be an ad for a spa in my opinion. Maybe they've got happy endings.
I've seen it before too. I don't think it's too erotic but in the Netherlands we're used to a lot more I suppose. 'Think it's kinda cute lol.
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Love the art, love the ad
yep maybe it's too "sexy" for us, but maybe in India they have another/ more open point of view about sexuality and erotism. I think this works well.
in India we do have a open point of view. this one jus crossed it. this would never get published in India.
They specialize in massaging my butt?
lol, comedy
Nice Art Direction. "Thy" works because it's a play on King James Bible versions of the 10 Commandments ("love thy neighbour").
The eroticism doesn't bother me, because spas are about indulgence. It's the pale skin that's annoying. It's sad that people in India are so obsessed with being paler than they are. Brown is beautiful.
there is no art 'direction' here.... this picture was stolen, probably from some wallpaper site.
Famous internet pic, big butt in bubbles.
because therefore it is
its funny
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If this is an ad for a spa in India, why are the body parts "white"?
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http://indigestible.nightwares.com/
haha that's a fair call. I was thinking the same actually.
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Question for the troops: Is it eroticism if it looks like a baby's butt, and not an adult posterior? I don't find this at all erotic. (Not sure standing on your head in a bubble bath is "loving yourself", and if that's what it would take, I will not be finding out.)
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
This is pretty good, but I also don't get why this baby pink skin. Brown would actually look better.
What hath God wrought
Nice ass.
that's a ready made Shutterstock photo
©
Cogito ergo sum
That must be a cute heart full of shit
It's done before in the Netherlands by Geberit
I think Viral is really a cool name for a copywriter. Lucky guy.
Done by AXE : http://www.joelapompe.net/2011/02/17/axe-indirapuram-spa-heart-butt/
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Coincidencia? http://eroticarta2z.com/images/photo/photo-1017.jpg
Idea Chori kiya re!!!
Don't like this