Love Rocks: Necks, 5

Dont risk your neck.
Your decision for safer sex under love-rocks.de

Advertising Agency: JWT, Frankfurt, Germany
Chief Creative Officer: Till Hohmann
Head of Design: Antonio de Luca
Creative Director: Mark Karatas
Art Director: Sabine Frieben
Copywriter: Alexander Dziemba
Photographers: Lumen Jöppich & Dörr
Post Production: Sabine Frieben
Published: June 2012

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25 comments

kleenex's picture
kleenex
25556 pencils

Even at one ad this concept fully blows, BUUUUUUUUUTTTTTT we get five ads!?!?!?!?!?!?!

Chris.S's picture
Chris.S
33 pencils

Disgusting and repetitive

©

Cogito ergo sum

netei's picture
netei
215 pencils

cool i dea. its when your dick takes over and not your brain. i like it.

Guidos's picture
Guidos
163 pencils

I don't think this is why they meant.. how is "don't risk your neck" relates to think from your dick?

Alicia Espinoza's picture
Alicia Espinoza
17 pencils

Great photos, never would thought that a neck could look like this in that position, even the skin! very creative.
But there's something I don't get with the message, what does has to do a neck with having safe sex?

artaud333's picture
artaud333
20 pencils

This is what happens when you run out of ideas. You start stealing other people's work, namely that of award-winning Paris-based photographer Pauline Thomas (http://cargocollective.com/paulinealapage/Gorgeous-In-the-neck-of-time + http://www.focusproject2011.com/portfolioView.php?preview=true&artist=... + http://www.exhibitacomp.com/winner/zoomwin.php?eid=2667&uid=&code=9 + http://www.saatchionline.com/paulinealapage).

I have it on good authority that JWT is more than aware of Pauline Thomas and her work, although I can't go into details for legal reasons.

DilipRevar's picture
DilipRevar
264 pencils

Great Find. First they stole the visual and then created copy. Really very bad ad,

netei's picture
netei
215 pencils

thanks for the discussion and the beautiful "neck" links! awsome work but it is not about penises, it is about "necks"

discussion is good and deserves room.

well, the campaign for Love Rocks with this executional idea exists for many years and was first published very limited as postcards in some clubs and bars by the mid of 2011 in Germany. way before many of these shows...

to your links. they are beautiful!
if we would have seen them before the making campaign, perhabs they would have inspired us to refine the shooting and make more of it. we wish we had seen the work before. obviously they are about "necks" and have nothing to do with the analogy / comparison of a "penis". the beautiful artist pictures in the above links show heads with earrings and hair and beards and so on... they are not meant to be compared with genital organs. but they are amazing work!

actually, we were looking for "necks" before the execution and found nothing like our executional idea (comparing it with a penis).

maybe we inspired other artists. and it is funny that many artist do the same work. so in your eyes do they also copy each other as well?
and no one should shoot portraits anymore because it is also done before and no cars and landscapes and buildings from above and so on :-))))

To the Germany phrase: "riskier nicht deinen Hals" means "dont risk your life" but translates 1to1 as "dont risk your neck"
First results: they campaign is received very well and bring the brand lots of deserved awareness. we are very happy.

we are not artists.

we are advertisers and play here with an analogy that apparently has noone done before.

so far so good and many thanks for sharing the links with us.

Guidos's picture
Guidos
163 pencils

Ok, let's say that 'Don't risk your life' works better, but what does the neck itself has to do with risking your life? or with sex?

artaud333's picture
artaud333
20 pencils

@ netei - just two points:

1) Pauline has been making her "portraits" of necks for at least five years (as long as I've known her), so well before the 2011 postcard campaign.

2) You say that "obviously they are about "necks" and have nothing to do with the analogy / comparison of a "penis". But the appearance of the throat when shot from below has a clearly phallic aspect, and this was no doubt one reason for such a shot to be used in a campaign about safe sex. It's also one key aspect of Pauline's series of pictures.

bate_palmas's picture
bate_palmas
1479 pencils

Agree with artaud333, I think netei is trying to post rationalise - unjustifiably so.

It's just a bad ad. And yet another forced visual that looks like a cock.

Start finding hidden pictures of vaginas in life and maybe this subject will become intersting again.

Zimbo's picture
Zimbo
47 pencils

Pauline who? It is not the first time that two similar ideas are published in the world. Relax! When I look at the advertising here, I think of a penis. In Paulina's art I think of necks. Sorry.

STUDIO DAR's picture
STUDIO DAR
38 pencils

Idea of a hidden message in the photo is good.

carloarossi's picture
carloarossi
12 pencils

Answers to Netei the total Plonker

'well, the campaign for Love Rocks with this executional idea exists for many years and was first published very limited as postcards in some clubs and bars by the mid of 2011 in Germany. way before many of these shows...'

You telling us that the exact tone, composition and execution weren't copied... how blind are you? you really are a douche bag Netei

'if we would have seen them before the making campaign, perhabs they would have inspired us to refine the shooting and make more of it. we wish we had seen the work before. obviously they are about "necks" and have nothing to do with the analogy / comparison of a "penis". the beautiful artist pictures in the above links show heads with earrings and hair and beards and so on... they are not meant to be compared with genital organs. but they are amazing work!'

They (Pauline's work) do look like penises as do yours - as they are exactly the same image! again Netei, you really are a douchebag

actually, we were looking for "necks" before the execution and found nothing like our executional idea (comparing it with a penis).

'maybe we inspired other artists..'

doooooouchebag

'...and it is funny that many artist do the same work. so in your eyes do they also copy each other as well?'

One thing is being derivative or inspired by, another (like you did) is stealing... Netei once again for trying to make up this blab.. you really are douchebag

What is so sad is your company getting paid a lot of money to come up with the ads and the only one who deserved any paycheck was the copywriiter'

To the Germany phrase: "riskier nicht deinen Hals" means "dont risk your life" but translates 1to1 as "dont risk your neck"
First results: they campaign is received very well and bring the brand lots of deserved awareness. we are very happy.

The brand deserves a lot of awareness, you on the other hand deserve none of the rewards (except as mentioned above - the copywriter)

we are not artists.

we are advertisers and play here with an analogy that apparently has noone done before.

It's hardly a play on analogy, what you should have done is asked permission.. DOUCHEBAG

so far so good and many thanks for sharing the links with us.

carloarossi's picture
carloarossi
12 pencils

Zimbo. pull the other one

i somehow think your putting from the rough

Pauline's necks = necks that look penis like

JWT necks = necks that look penis like (as they are EXACTLY the same)

advertart9's picture
advertart9
10 pencils

WOW! SHAME ON JWT! Shame on Mark Karatas, shame on Sabine Frieben, shame on Lumen Jöppich & Dörr and shame on anyone else who took part in this robbery. How does a company with such a big name as JWT blatantly plagiarize a renown artist's work of art? This campaign is clearly a rip off and the original artist Pauline Thomas has been working on this work of art for the last five years at least!

@artaud333 thanks for posting the links...the world should know the truth!

@Zimbo:This campaign is not "a similar idea" - it's stolen and as someone who works in the field I would be ashamed and embarrassed to pass off an artist's work as my own and be paid for it. I am sure there must be legal repercussions to follow. Bad idea guys, you should never steal other people's work, especially when they have won so many awards for it, because you'll get caught!!!

@Netei: I don't know if you work for JWT (I would be embarrassed if I were) but you're way off here. Pauline Thomas has started working on this concept way before the postcards or whatever other excuse you want to come up with here. As for inspire artists? How can you inspire when a company can't even come up with an original idea and is then so void of morals that they won't even give credit where it's due! Shame! The composition is identical to some of Pauline's shots (not improved by any means), the concept stolen and Pauline's work has been put in a different context without so much as a note? As someone in the industry I am appalled at this campaign and saddened because it's campaigns and agencies like this that give advertising a bad name. I also can't believe any photographer would have such low self esteem to agree to just copy someone else work instead of creating art himself or herself.

I am also saddened that the campaign Love Rocks is now associated with an agency that has such low moral standards because they seem to be a great organization. I hope they do not get dragged into this mess because they trusted JWT.

bate_palmas's picture
bate_palmas
1479 pencils

I wouldn't mind that it's stolen so much - it's just such a crap idea that makes no sense.

Zimbo's picture
Zimbo
47 pencils

@advertart9: Can you prove that the idea is stolen? Why do you claim it then? You have no idea of advertising - money for a social campaign? Probably not.

bate_palmas's picture
bate_palmas
1479 pencils

ANyway, it looks pretty much 100% that the VISUAL is stolen. VISUAL!!! VISUAL VISUAL VISUAL!

Not IDEA! The idea is not the visual. Christ, we're all creatives!

All that aside its a SHIT idea! That's what we really should be arguing about, no?

First of all, how many millions of times are we going to see another 'brilliant' way to visualise a penis? Wow. Ingenious. WHOGIVESAFUCK?

Secondly, the ad is so damn forced, because they probably found, stumbled, stole or in some other way had this visual and just HAD to make an ad out of it. The copy, visual and brand do not tie up nicely. Its messy. Its crap and its forced.

And yeah its probably stolen. But there's a bigger picture here. Is the IDEA any good?

I think not.

We're creatives. Let's discuss ideas. Not visuals.

Zimbo's picture
Zimbo
47 pencils

The following Picture was shot in 1 Januar 2006 from Reka Nyari: http://14258.portfolio.artlimited.net/image/en/197363
Perhaps the inspiration for Pauline? Anyway - without evidence, no one should be blamed.
@bate_palmas: You can not be a native German, otherwise you would have understood the idiom and the idea so far.

bate_palmas's picture
bate_palmas
1479 pencils

That's a crazy link dude - it looks like a sensual shot. I doubt its the inspiration for Pauline.

You're right, I'm not a German native. And I'd be interested to know if the rest of Germany really connects with this

Zimbo's picture
Zimbo
47 pencils

Sorry Pauline - your not the first Person to come up with this idea: Man Ray, PARIS!! 1930: http://www.dradio.de/dkultur/sendungen/kritik/1457440/bilder/image_main/

netei's picture
netei
215 pencils

.

bate_palmas's picture
bate_palmas
1479 pencils

Oi, Zimbo and Netei, so clearly from the same agency working overtime to defend this thing. Firstly that image is wildly different, doesnt at all represent or resemble a penis.

Secondly why are you so busy trying to defend the image when you should be defending the idea!

Zimbo's picture
Zimbo
47 pencils

@bashing_palmas: Working overtime? Google pictures, first page -> le cou
Defending the idea? The idea is so clear and easy, it doesn´t need defence: When it comes to sex, don´t only think with your dick, use a condom - otherwise you can die. "Riskier nicht Deinen Hals" means: Don´t risk your life having sex. But with its double meaning it also perfectly fits with the neck, because "Hals" = neck. It´s a german phrase. "Deine Entscheidung für safer sex" means your decision for safer sex. Love Rocks!

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