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Published/Aired: 
October 2007
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Description: 

With cigarettes, your life goes to ashes.

Advertising Agency: Staff, Rio de Janeiro, Brazil

Comments (4)

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mapliopl's picture
mapliopl
146 Activity Scores

The translation is "everything turns gray"... the word for ashes is the same as the word for gray.

It's a play on pollution too, I think.

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