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Lounge FM 102: Tongue

Lounge FM 102: Tongue
Your rating: None Average: 5 (21 votes)

Advertising Agency: TBWA\ISTANBUL, Istanbul, Turkey
Creative Director: Ilkay Gurpinar
Art Director: Burcu Tokatli
Published: 2008

Comments

thirty6chambers's picture 1468 pencils

she looks like she has a cut on her upper lip. lounge 102 is going to give me herpes in my ear!

liar's picture 388 pencils

lol...nice observation...

ivan's picture

Too much hair! Too real! :)

Guest commenter's picture

She got a mustache.

Almakos's picture 459 pencils

I find it extremely uncomfortable when girl is licking your ear ^^'
hair level is ok 8)

j-pop gifs

Willey's picture 140 pencils

Almakos, you find it uncomfortable when the girl is licking "whose" ear? who is that you are refering to as "your"?

Berlini89's picture 45 pencils

great idea!

but i would'be like the image more if it was more photoshoped.
it is like ivan said, too real =)

Adaddicted's picture 793 pencils

Hey Willey, thats too much!
I do not know the cuts on the lips were intentional, but the photograph is wonderful.
You cloud count the tissue, the camera is damn good!

withalltherespects

Guest commenter's picture

ahahahahah.
Halirious. Halirious. Gross, I guess he got no ear wax.

Guest commenter's picture

boo ya

Guest commenter's picture

boo ya

Guest commenter's picture

Are you related to Aj?

sp101's picture 137 pencils

Sorry uiys this is just nothing to me. Too literal, too easy, whatever. Actually i hate it!

NatalieM's picture 1693 pencils

The idea is alright. Quite literal. I think the mouth model needs some airbrushing. The cuts or red lines on her inner lips are a turn off.

JAGGY's picture 1396 pencils

1. Its radio.
2. His eyes are closed.
3. And she is essentially a girl.

Why the fuck is everyone so concerned about the face when the tongue is giving the guy a real orgasm? Have you ever seen a radio girl? I have. They suck, visually. But on radio, they can make your organs rise. Hair, for example. It is not the Photoshop that this image requires, but some sense that critics do.

Hats off to TBWA! Super stuff.

Jaggy, MICA Ahmedabad

XL's picture 216 pencils

How do you know his eyes are closed, exactly?

JAGGY's picture 1396 pencils

It's called the 'basics'.

Jaggy, MICA Ahmedabad

thirty6chambers's picture 1468 pencils

if you're just going to go on assumptions then we might as well look at sharpie sketches.

JAGGY's picture 1396 pencils

What I mean is: On radio you can't see a thing.

Jaggy, MICA Ahmedabad

rebelscum's picture 1989 pencils

Jaggy, you remain my hero :)

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Ratcoo's picture 29 pencils

Come on Jaggy! You know that's a bad ad! Just done for a competition or something. You know that man! You are talking about radio girls?!?! They Suck?!?! My favourite is "on radio, they can make your organs rise. Hair, for example." sentence! OH YEAH!

Come on Jaggy you know that you are making no sense with these explanations!

Ratcoo's picture 29 pencils

WAIT! I missed something! You say "Why the fuck is everyone so concerned about the face when the tongue is giving the guy a real orgasm?".?!?!?!?! WHAT?!?!?!?!? Where do you know the guy is having a real orgasm?!?!

HAHAHAHAHAHAA!

JAGGY's picture 1396 pencils

Joined adsoftheworld twenty-two days back, thus jumping like a Pomeranian. Get a life Ratcoo.

Jaggy, MICA Ahmedabad

Guest commenter's picture

WOW! Checking my profile before you answer ha? Where do you think here is? Some dating site? Anyways you didn't answer any of my comment. Just trying to annoy me ha? HAHAHA! you get a life man!

Ratcoo's picture 29 pencils

WOW! Checking my profile before you answer ha? Where do you think here is? Some dating site? Anyways you didn't answer any of my comment. Just trying to annoy me ha? HAHAHA! you get a life man!

rebelscum's picture 1989 pencils

Since Jaggy isn't giving you the time of day (rightly so), I'll take a shot at this:

Radio is theatre of the mind. Awesome radio is hard because it only affects one of your senses, and so has to do it perfectly. If you can be affected on an emotional of physical level in any way by a medium that is as ubiquitous and over-saturated as radio, then their job is done. Wheter the girl is hot or not is really irrelevant...whether she can get the little hairs to stand up on your neck just by the sound of her sultry voice is not. As a guy who (I would imagine) has made a lot of $4.99/minute phone calls, I assume you get what I'm talking about.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

nostars's picture 44 pencils
Rodrigo Allgayer's picture

very cool!!!

getconnected2001's picture 995 pencils

;) would like to see more of this series.

JAGGY's picture 1396 pencils

Which would be a girl putting her nipple in his ear... Getconnected, u pervert!!!

Jaggy, MICA Ahmedabad

CockyBox's picture 6 pencils

It doesn't get any better then this... Wicked!

second_creator's picture 596 pencils

nice ...very nice

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

Ratcoo's picture 29 pencils

So how much did the client pay the agency for this? Or is it AGAIN a free campaigne done before an ad competition? Ha? Any answer??

Adaddicted's picture 793 pencils

"Expect more Sardarji jokes in this edition" ; )

withalltherespects

Guest commenter's picture

-Art Direct sucks
--Colors and contrast are shit
--picture is blurry on the right side
--cut on the upper lip
--Post treatment REALLY is necessary here!

-Concept is weak
--Logo and catchphrase are poorly disposed
--Image is gross
--So many links between lounge and "sexyness" this is just fail.

Keep trying though

Marcela Cáceres's picture 112 pencils

"picture is blurry on the right side"?????????? It's called depth of field... Done for hierarchy reasons...

Adaddicted's picture 793 pencils

Comments from Mars not accepted; please do register!!!

withalltherespects

Adaddicted's picture 793 pencils

: )

withalltherespects

chinaski's picture 885 pencils

i love the hair. it's making the scene much more realistic and hardcore.
even deciding on keeping the hair is a brave, good idea. nice ad. kudos to the team.

Guest commenter's picture

all of u talking shit..

JAGGY's picture 1396 pencils

Guests are shit.

Jaggy, MICA Ahmedabad

dlkgrsy's picture 36 pencils

From my point of view it works pretty well... however not everyone feels pleasure when their ear is licked... therefore this add wouldn't reach to all of its audience. Probably a close up, extremely detailed french kiss would work better if we are talking about how their music is going to reflect extreme pleasure.

maniv's picture 6 pencils

cool

juneman

hlhamza's picture 2 pencils

the idea is Non-integrated :S
but nice

X)

Guest's picture

student work. looks like has been done last night.

themert's picture 4 pencils

the concept is attractive and interesting.
but so much hair and inner lips looks bad..
anyway, respect to work..