December 2008

Print advertisment created by Ogilvy, France for Louis Vuitton, within the category: Personal Accessories.

Advertising Agency: Ogilvy and Mather, Paris, France
Creative Director / Art Director: Christian Reuilly
Copywriter: Edgard Montjean
Photographer: Annie Leibovitz
Art Buyer: Laurence Nahmias
Account Director: Laurent Janneau
Group Account Director: Samuel Giblin
Account Executive: Marie Reynaud

Comments (17)

Log in or register to post comments

Highest Rated

Guest's picture

I agree.

SeanMartin's picture

I dont know much about the Climate Project (a website URL would have been nice), but damn I hope I look this good when I'm his age.


No, I am not a media buyer.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Get A good retoucher and you Will, lol.

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

The richness of colors and overall photography work for this whole campaign is really stunning. Not really sure what they're trying to say, but at least they look beautiful enough to glue your eyes.

Join the advertising orgy:


Join the rarely updated ad orgy here:

kgeiger's picture
Activity Score 7313

Why on earth is Sean wearing a wool turtle-neck on a tropical beach?

Guest's picture

good point.

i am zero's picture
i am zero
Activity Score 142


pashya is zero

Guest's picture

Why is he wearing a LV bag on his foot?

STRTLRS's picture
Activity Score 1601

Because he's 007 and he can do anything.

I think, therefore... yeah.

Guest's picture

I agree.

Dale's picture
Activity Score 370

I've never understood any of these ads. It's a famous person, a Louis Vuitton bag and nice photography. They look pretty and any tube ride in London will reveal a load of people with these bags. I guess it works but I thank my lucky stars that I'm not involved in creating something so bland.

- The only thing rarer than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

SeanMartin's picture

Well, face it: most fashion-oriented campaigns *are* bland when they're not being self-consciously "stylish". As for him wearing wool in the Bahamas, I suspect it's more product placement (I dont know the LV line well enough to say for sure), although I will say that it's not unusual to find sailors wearing light wool sweaters, even in the Caribbean (Mid-ocean gets cold in the evenings, even in summer).

And maybe it's just me, but Leibovitz seems to have lost her edge a bit -- or maybe when it comes to certain assignments, she no longer cares that much. Compared to her other work, these look like "contractural obligation".


No, I am not a media buyer.

Davosk's picture
Activity Score 4815

I think he's waiting for Ursula Andress to pop out from the water.

JORDI's picture
Activity Score 96

Se nota la copia de pixeles en las palmeras...

Guest's picture

Sean's clock has london time yet??

ManchuChanchu's picture
Activity Score 701

Looks like this n the Coppola shots were taken in a studio n the backgrounds were just photoshopped. nice touch up job tho...

Guest's picture

The reason it looks like it was shot in studio and dropped into the backdrop is because Leibovitz typically uses more watt-seconds than a small city's power grid supports. She typically shoots with a giant overhead silk, two main fill sources(giant umbrellas or parabolics) and then a primary key and a few accent lights. I wouldn't doubt if this was shot in two exposures, one for the back and one for the subject and then composited, but I seriously doubt she would have done a shoot like this in studio (unless of course Sir Sean wasn't going to give more than 2 hours of his time to the campaign.)

Guest's picture

Fabulous!!!! What great way to pair 2 iconic elements, Sean and Louis.
He's still stunning!