Lotto Max: Yacht

What would you do if your ticket won?

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Mike Halminen
Group Creative Directors: Cam Boyd, Troy McGuinness
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographers / Retouchers: Philip Rostron, Instill Productions
Account Team: Sarah Lostracco, Matthew Greenberg
Published: February 2014

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2 comments

tirthomitro's picture
tirthomitro
2720 pencils

the baseline doesn't really help. it confuses!

they showed me a picture & i laughed
dignity has never been photographed

johnanderson's picture
johnanderson
130 pencils

Simple and nice!

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