Lotto Max: Helicopter

What would you do if your ticket won?

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Mike Halminen
Group Creative Directors: Cam Boyd, Troy McGuinness
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographers / Retouchers: Philip Rostron, Instill Productions
Account Team: Sarah Lostracco, Matthew Greenberg
Published: February 2014

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4 comments

MacMonkey's picture
MacMonkey
243 pencils

Tagline doesn't work with the thought. Even no tagline would work better than this one.

DesignDine's picture
DesignDine
1304 pencils

Not that bad either!

kleenex's picture
kleenex
25436 pencils

Concept is solid.

claudioribas's picture
claudioribas
75 pencils

I would take the tagline... and that would be fine

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