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Chair

Agency: 
Published/Aired: 
January 2011
Description: 
Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Directors: Chris Moore, John Larigakis
Copywriter: Kevin Rathgeber
Photographer: Philip Jarmain
Retoucher: Christophe Huet

Comments (27)

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Highest Rated

MidasTouch's picture
MidasTouch
Activity Score 1024

That's amazing!
It reflects exactly the image of a big, violent, happy and sudden change, the kind of changes you must feel when wining a lot of money!
I like that.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Splendid! So simple so good. Shouldn't be to hard to understand for most people.

kleenex's picture
kleenex
Activity Score 43505

I love the whole series.

raw tuna's picture
raw tuna
Activity Score 837

Ahaha! That's clever, simple, but damn clever.

luispiter's picture
luispiter
Activity Score 2756

i love the art.. but i dont the idea

Reality Check's picture
Reality Check
Activity Score 2537

It works, stretching advertising into weird new directions.

Lazarus's picture
Lazarus
Activity Score 1536

Interesting thought. Not sure about the execution.

jackblack's picture
jackblack
Activity Score 2350

These would have worked much better as an animation for tvc or digital banner.

morse's picture
morse
Activity Score 17364

Perfect. Lovely campaign!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture
pitted prunes
Activity Score 216

awesome.

Migzter13's picture
Migzter13
Activity Score 973

amazing:D How I wish I could strike a jackpot myself:P

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

thus's picture
thus
Activity Score 95

nice.

Threadlessscrew's picture
Threadlessscrew
Activity Score 39

Nice idea. Beautifully executed.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Captures the essence so well.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

fotdot's picture
fotdot
Activity Score 673

Something very confuse.

miko1aj's picture
miko1aj
Activity Score 3086

I adore this campaign. It's fabulous looking and freshly visualized. Well known idea served in great packaging. Yummy.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

Fabulous.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Any campaign that can work as well as this, without copy, deserves applause. Slightly disappointing to see the shadow-work was overlooked on this one, but an excellent series nonetheless.

abake's picture
abake
Activity Score 1264

Love the whole series!
Bravo!

LeroyChristian's picture
LeroyChristian
Activity Score 392

i dont get it...can anyone explain please?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Jackpots are sudden, life-changing events. In the space of 30 seconds, your life on an office chair becomes a life of leisure on a beach; your life behind the ironing board flattening clothes for pennies becomes one of curving waves on a surfboard. And because it all happens so suddenly, you'll literally feel one reality shatter as it instantly becomes another.

crispymoore's picture
crispymoore
Activity Score 111

Well put. Thanks.

adbot's picture
adbot
Activity Score 42

Back to Jackblack's comment: True, this would have presented well in animation, but most images of this sort do. What works so well here is the dynamic energy (as though it's an animation still) that comes across. I say "good job".

Adcritic10-10's picture
Adcritic10-10
Activity Score 124

Yes! Like it. Retouch could be better.

Jonattan's picture
Jonattan
Activity Score 70

boom!

Just do it

themadcopywriter's picture
themadcopywriter
Activity Score 43

super fun!

Archibald Borfleschwartz's picture
Archibald Borfl...
Activity Score 10

Nice stuff. Simple and executed well.

MidasTouch's picture
MidasTouch
Activity Score 1024

That's amazing!
It reflects exactly the image of a big, violent, happy and sudden change, the kind of changes you must feel when wining a lot of money!
I like that.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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