Lotto 649: Chair

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Directors: Chris Moore, John Larigakis
Copywriter: Kevin Rathgeber
Photographer: Philip Jarmain
Retoucher: Christophe Huet
Published: January 2011

27 comments

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Splendid! So simple so good. Shouldn't be to hard to understand for most people.

kleenex's picture
kleenex
30841 pencils

I love the whole series.

The Mad Adder's picture
The Mad Adder
280 pencils

Ahaha! That's clever, simple, but damn clever.

luispiter's picture
luispiter
2756 pencils

i love the art.. but i dont the idea

Reality Check's picture
Reality Check
1801 pencils

It works, stretching advertising into weird new directions.

Lazarus's picture
Lazarus
1538 pencils

Interesting thought. Not sure about the execution.

jackblack's picture
jackblack
2328 pencils

These would have worked much better as an animation for tvc or digital banner.

morse's picture
morse
16192 pencils

Perfect. Lovely campaign!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture
pitted prunes
216 pencils

awesome.

Migzter13's picture
Migzter13
973 pencils

amazing:D How I wish I could strike a jackpot myself:P

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

thus's picture
thus
95 pencils

nice.

Threadlessscrew's picture
Threadlessscrew
39 pencils

Nice idea. Beautifully executed.

Anonymous Author's picture
Anonymous Author
1541 pencils

Captures the essence so well.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

fotdot's picture
fotdot
673 pencils

Something very confuse.

miko1aj's picture
miko1aj
3098 pencils

I adore this campaign. It's fabulous looking and freshly visualized. Well known idea served in great packaging. Yummy.

CrackerJackWorks's picture
CrackerJackWorks
12666 pencils

Fabulous.

CuriousPencil's picture
CuriousPencil
4227 pencils

Any campaign that can work as well as this, without copy, deserves applause. Slightly disappointing to see the shadow-work was overlooked on this one, but an excellent series nonetheless.

abake's picture
abake
1266 pencils

Love the whole series!
Bravo!

LeroyChristian's picture
LeroyChristian
392 pencils

i dont get it...can anyone explain please?

CuriousPencil's picture
CuriousPencil
4227 pencils

Jackpots are sudden, life-changing events. In the space of 30 seconds, your life on an office chair becomes a life of leisure on a beach; your life behind the ironing board flattening clothes for pennies becomes one of curving waves on a surfboard. And because it all happens so suddenly, you'll literally feel one reality shatter as it instantly becomes another.

crispymoore's picture
crispymoore
107 pencils

Well put. Thanks.

adbot's picture
adbot
42 pencils

Back to Jackblack's comment: True, this would have presented well in animation, but most images of this sort do. What works so well here is the dynamic energy (as though it's an animation still) that comes across. I say "good job".

Adcritic10-10's picture
Adcritic10-10
124 pencils

Yes! Like it. Retouch could be better.

Jonattan's picture
Jonattan
70 pencils

boom!

Just do it

themadcopywriter's picture
themadcopywriter
43 pencils

super fun!

Archibald Borfleschwartz's picture
Archibald Borfl...
10 pencils

Nice stuff. Simple and executed well.

MidasTouch's picture
MidasTouch
1024 pencils

That's amazing!
It reflects exactly the image of a big, violent, happy and sudden change, the kind of changes you must feel when wining a lot of money!
I like that.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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