Lotto 649: Chair

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Directors: Chris Moore, John Larigakis
Copywriter: Kevin Rathgeber
Photographer: Philip Jarmain
Retoucher: Christophe Huet
Published: January 2011

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27 comments

6931 pencils

Jaap GrollemanSaturday, January 29, 2011 - 18:33

Splendid! So simple so good. Shouldn't be to hard to understand for most people.

http://jackmancer.com/
http://twitter.com/jackmancer/

15924 pencils

kleenexSaturday, January 29, 2011 - 18:45

I love the whole series.

212 pencils

The Mad AdderSaturday, January 29, 2011 - 18:51

Ahaha! That's clever, simple, but damn clever.

2752 pencils

barcreativo.comSunday, January 30, 2011 - 02:26

i love the art.. but i dont the idea

www.barcreativo.com

1746 pencils

Reality CheckSunday, January 30, 2011 - 07:12

It works, stretching advertising into weird new directions.

1392 pencils

LazarusSunday, January 30, 2011 - 09:41

Interesting thought. Not sure about the execution.

1822 pencils

jackblackSunday, January 30, 2011 - 09:51

These would have worked much better as an animation for tvc or digital banner.

11501 pencils

morseSunday, January 30, 2011 - 20:17

Perfect. Lovely campaign!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

218 pencils

pitted prunesSunday, January 30, 2011 - 21:10

awesome.

983 pencils

Migzter13Sunday, January 30, 2011 - 22:03

amazing:D How I wish I could strike a jackpot myself:P

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

95 pencils

thusSunday, January 30, 2011 - 23:47

nice.

39 pencils

ThreadlessscrewMonday, January 31, 2011 - 01:35

Nice idea. Beautifully executed.

1545 pencils

Anonymous AuthorMonday, January 31, 2011 - 02:03

Captures the essence so well.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

663 pencils

fotdotMonday, January 31, 2011 - 06:38

Something very confuse.

3068 pencils

miko1ajMonday, January 31, 2011 - 08:01

I adore this campaign. It's fabulous looking and freshly visualized. Well known idea served in great packaging. Yummy.

http://www.mixcloud.com/miko1aj/

7977 pencils

CrackerJackWorksMonday, January 31, 2011 - 09:45

Fabulous.

www.crackerjackworks.com

4317 pencils

CuriousPencilMonday, January 31, 2011 - 10:01

Any campaign that can work as well as this, without copy, deserves applause. Slightly disappointing to see the shadow-work was overlooked on this one, but an excellent series nonetheless.

1170 pencils

abakeMonday, January 31, 2011 - 10:11

Love the whole series!
Bravo!

406 pencils

LeroyChristianMonday, January 31, 2011 - 23:16

i dont get it...can anyone explain please?

4317 pencils

CuriousPencilTuesday, February 1, 2011 - 03:40

Jackpots are sudden, life-changing events. In the space of 30 seconds, your life on an office chair becomes a life of leisure on a beach; your life behind the ironing board flattening clothes for pennies becomes one of curving waves on a surfboard. And because it all happens so suddenly, you'll literally feel one reality shatter as it instantly becomes another.

51 pencils

crispymooreTuesday, February 1, 2011 - 16:01

Well put. Thanks.

42 pencils

adbotWednesday, February 2, 2011 - 14:29

Back to Jackblack's comment: True, this would have presented well in animation, but most images of this sort do. What works so well here is the dynamic energy (as though it's an animation still) that comes across. I say "good job".

124 pencils

Adcritic10-10Wednesday, February 2, 2011 - 20:25

Yes! Like it. Retouch could be better.

72 pencils

JonattanSunday, February 6, 2011 - 18:12

boom!

Just do it

43 pencils

themadcopywriterThursday, February 10, 2011 - 19:41

super fun!

10 pencils

Archibald Borfl...Thursday, February 10, 2011 - 19:50

Nice stuff. Simple and executed well.

1024 pencils

MidasTouchTuesday, May 17, 2011 - 04:16

That's amazing!
It reflects exactly the image of a big, violent, happy and sudden change, the kind of changes you must feel when wining a lot of money!
I like that.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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