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Agency: 
Published/Aired: 
December 2008
Description: 

It's not millions but it's great money.

Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Photographer: Israel Cohen

Comments (12)

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Highest Rated

Guest's picture
Guest

DONE

Guest's picture
Guest

Why is the scooter on the bench?

Guest's picture
Guest

The scooter is not on the bench, there is a walking area. You can notice by the litle wall behind the bench.

andrespeed's picture
andrespeed
Activity Score 4

Good Idea, Very bad execution.

Guest's picture
Guest

Very good perspective.

andrespeed's picture
andrespeed
Activity Score 4

The perspective is the biggest mistake!!!

Guest's picture
Guest

I agree, very bad perspective!!

federo's picture
federo
Activity Score 781

agree

federo's picture
federo
Activity Score 781

NO!
I AGREE WITH ANDRESPEED COMMENT!

not with guest commenter

Guest's picture
Guest

I think the target group is not even capable of verbalising things like 'perspective', which makes the mistake suck a little less. I still think it's a great idea.

Guest's picture
Guest

The idea is simple, small armorcar-small money. But on the AD, lights on the wall are different from the one in the truck.

G.J.'s picture
G.J.
Activity Score 149
Guest's picture
Guest

DONE

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