It's not millions but it's great money.
Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Photographer: Israel Cohen
Published: December 2008
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Comments
Why is the scooter on the bench?
The scooter is not on the bench, there is a walking area. You can notice by the litle wall behind the bench.
Good Idea, Very bad execution.
Very good perspective.
The perspective is the biggest mistake!!!
I agree, very bad perspective!!
agree
NO!
I AGREE WITH ANDRESPEED COMMENT!
not with guest commenter
I think the target group is not even capable of verbalising things like 'perspective', which makes the mistake suck a little less. I still think it's a great idea.
The idea is simple, small armorcar-small money. But on the AD, lights on the wall are different from the one in the truck.
No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.
DONE